SEARCH ENGINE
MARKETING (SEM)
Attract people already searching for your products
What are Search Engines?
The digital world has become more competitive than ever, and a Search Engine Marketing Miami Company can help you win this competition.
Search engines are always changing to provide the best results to their users. Additionally, they are customizable as you can change and filter what content you are searching for.
This tool allows us to find any type of information available on the internet, like news, images, or products, to purchase.
If someone is looking for your business or product on the internet, and your website is ranked within the first pages, this might result from an SEM strategy.
Search engines like Google serve as a platform for those businesses with a website. By being in the top results of search engines, you can expand the business’s online reach and increase brand awareness.
To make it easy, a search engine is a software system that carries out online searches and is always improving to deliver the best results based on its needs.
But why Search engines related to your business? As a business owner, one of your goals has to be that search engines will find your website, and without a proper marketing campaign, your site may not rank high enough to be found by users on the results.
Search engines have three important functions
Crawl: All search engines have their web spiders. These “spiders” are bots that are always looking for information all over the internet and finding it to show it when needed.
Search engine spiders crawl the new information available, showing up relevant links. This information can be images, PDFs, or videos.
Index: This is a statistical measure. This function organizes and stores the engine search content based on keywords, user engagement, data, and more.
This function allows search engines to index the new URLs founded in the crawling process in a massive database to be easily found when the content on the URL matches with the query of a user.
Rank: Search engines categorize and rank websites based on their relevance to provide the best search results to online users.
This means that the higher your website rank is, the greater your website search visibility is to the online query.
There are many search engines available. Let’s check out what are the most used worldwide:
- Google: 92.26%
- Bing: 2.83%
- Yahoo: 1.59%
- Baidu: 1.14%
- DuckDuckGo: 0.5%
- Yandex: 0.5%
Statistics show that about 33millon US people use search engines daily to perform internet research.
This can be used for many reasons, such as shopping, entertainment, or academic research.
Search engines are an awesome platform for business owners to launch their website to gather data about their customers.
Keep track of the competition, and stay updated with the marketing trends with the help of our search engine marketing Miami agency.
Our search engine marketing approach:
- Keyword Research and Analysis.
At solved Puzzle, we utilize advanced keyword research tools. One of the most used is Google Search Console.
We will identify which are the high-performing search terms and eliminate negative keywords from your existing list.
- Ads Creation and Landing Page Development.
Once we identify your website’s target keywords, our team creates custom ads to display in search results and will be linked to custom landing pages.
Our search engine marketing Miami Agency goal is to capture our client’s target audience at the initial search intent to direct them to the bottom of your sales funnel.
- Account Setup and Tracking.
This phase is crucial to understand how effective are the search engine marketing strategies.
Our SEM agency will run a lead-tracking report to see if the search engine you are using supports conversion tracking. When this is supported, we double-check the site’s codes to ensure that they are properly installed on your landing pages.
- Campaign Launch and Monitoring.
Now that we have already optimized the paid search marketing ads, improved landing pages, and have a solid SEM strategy. So, your business marketing campaign is almost ready to be launched.
Our search engine marketing Miami agency manages your campaign settings, such as networks, locations, languages, and devices, to determine how your ads will perform.
Upon the campaign launch, we will closely monitor how your ad campaign is performing.
- Evaluation and Analysis.
Solved Puzzle campaign results against your paid search marketing goals are essential to measuring your SEM success.
We will track and evaluate your key performance indicators, including click-through rate, search impression share, Quality Score, and cost per conversion.
The analytics results from the campaign will allow us to highly optimize your next paid search engine marketing campaigns to get even better results.
What is SEM?
SEM or Search Engine Marketing is the process of improving a website’s visibility and traffic on search engine results by using paid advertising.
Did you know that approximately 81% of customers perform online research?
This is because people are more likely to gather information about a product they are interested in before purchasing.
In the US, the most used search engines are Google and Bing. These systems offer paid search as is their most important feature for incomes.
Our search engine marketing Miami agency offers advertising services, so business owners learn how to take advantage of consumers’ online behavior.
Learn more about how our service works and boost your business!
The two main disciplines of search engine marketing are search engine optimization and pay-per-click advertising.
SEM is a pay-per-click (PPC) advertising strategy used by marketers to increase the website’s visibility in Search Engines.
This strategy allows websites to reach potential customers at every stage of the buying process.
Our search engine marketing Miami experts at Solved Puzzle will find the best keywords to optimize your current advertisement performance by increasing your Quality Score to bring more traffic and conversions to our client’s websites.
But what Quality Score mean? This is a metric that search engines use to determine the paid search ads’ quality and how relevant they are for users.
How does SEM work?
Search engines use sophisticated algorithms to rank all SEM ads and determine how relevant they are.
Paid SEM consists of creating the right search engine marketing strategy, using high-value keywords.
Solved Puzzle team utilizes tactics based on analytics results to optimize your ad spending and improve incomes.
These are some reasons why PPC Search Engine Marketing is essential to your business:
- Better brand recognition: Search engine marketing allows you to choose the most accurate keywords to get better results by matching your customer’s search intent.
This type of tactic will surely increase your chances of securing the ATF Google search results, boost your brand awareness, and bring visibility to your products and services.
- Increased conversion: One of the benefits of Google SEM ads is that they provide immediate results with a fast ROI.
By working with a search engine marketing Miami agency, you will get the solutions to generate new sales and conversions on the same day!
- Specific targeting: Statistics show that more than 30 billion Google searches are conducted every month, and most of these searches don’t apply to the business audience targeting approach.
Our clients can choose many targeting options with SEM PPC, such as ad scheduling, geotargeting, and device targeting. All this improves the ad performance and ensures that the Google SEM campaign is seen in the right place by the right people.
- Greater Campaign Control: SEM digital marketing makes it easy to manage all the aspects of your ad budget. Google search advertising gives you control over many things like ad scheduling, audience targeting, and CTAs. Making it possible for our team to make the most of it.
- Measurable Growth: SEM enables you to test the performance of your ad and measure each campaign’s results.
By having access to analytics and campaign data, we can identify which ads have the highest conversion rate, impressions, and other metrics.
- Improved Organic Traffic: Over 93% of online experiences begin with a search engine.
This means that gaining higher search visibility positions allows your brand to be where most product customers are.
By knowing what SEM is and how you can use marketing tactics to your advantage, you can drive more traffic to your website that comes from search engines.
Everybody from anywhere will be able to reach your website!
By using our search engine marketing Miami services, your website will be more visible when someone uses a search engine and will find it easily!
Anyone with a website can use marketing tactics like SEM to promote their products and services to reach their target audience.
Want to know how to take your website to a whole new level? Our search engine marketing agency helps your business to speed up and increase your marketing campaign results.
Learn more about our many marketing services like search engine advertising and improve your marketing effectiveness in no time! GET A PROPOSAL!
We want to help you succeed, our main objective is to make you stand out from the competition.
WE CARE
We want to understand your business and help you achieve your goals. We will do the necessary research to create a website that represents your company in the best way possible.
EXPERIENCE
We have the necessary experience to help you generate sales and get new and loyal customers, we have worked with hundreds of web design Miami clients and we want to help you achieve your goals.
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