Wristband
Overview
Industry:
Artemax specializes in manufacturing identification wristbands across a wide range of materials—Tyvek®, plastic, vinyl, silicone, cloth, and more—servicing industries like healthcare, entertainment, recreation, education, and events.
Background:
Artemax, founded in 1995 and headquartered in New Berlin, Wisconsin, is a leading manufacturer of identification wristbands and related ID products used worldwide in industries such as healthcare, entertainment, education, recreation, and events. Known especially for their Tyvek®, vinyl, plastic, silicone, and cloth wristbands, Artemax provides secure, durable, and customizable solutions that help organizations manage admissions, enhance safety, control access, track usage, and promote branding. With a focus on innovation and operational efficiency, the company has become a trusted partner for businesses and institutions seeking reliable identification tools that improve both functionality and customer experience.
Key Services
- Digital Strategy
- Project Management
- Full Stack Development
- Shopify e-commerce
- UX Design
- Custom Development
- Merging Development
How we helped the business
We tackled a wide range of projects, including front-end rebranding, enabling international shipping, merging the old site with the new one, conducting QA and testing, adding estimated shipping to both the checkout and cart pages, and implementing a sample cart. All of this was done while closely collaborating with the client’s internal team and addressing technical challenges inherited from previous work on the site.
Strategy & Process
Planning
Implementation
Q&A and Testing
Merge
Creative Direction
We implemented the creative direction developed by the Wristband team, ensuring their vision was accurately reflected in the website while also providing feedback to enhance usability and consistency. By adapting their designs into a responsive and functional digital experience, we balanced brand aesthetics with performance, and worked closely with their team to refine details and deliver a final result that aligned with both creative goals and user experience best practices
Customizations
01 Front End Rebranding
- Implemented the new wristband version provided for the website design.
- Applied and integrated all required design changes seamlessly.
- Reviewed the full user journey to ensure a smooth and intuitive experience.
- Worked closely with the client’s team to align priorities and achieve the best results.
- Performed thorough QA testing to deliver a high-quality and reliable outcome.
02International Shipping & Tariffs
- Defined tariffs as a percentage-based fee added to shipping costs, ensuring consistency across both Silicone Stock and Silicone Custom products.
- Coordinated with the client team to validate and prepare the setup in advance, enabling a seamless implementation.
- Configured the tariff logic to apply only to Silicone items in mixed orders, aligning with business rules.
03Sample Cart
- Designed and implemented a fully functional sample cart to improve product testing and customer decision-making.
- Ensured seamless integration with the existing checkout process.
- Collaborated with the client’s team to align functionality with business goals.
- Conducted QA to validate accuracy and reliability.
04Implemented Shopper Approved
- Integrated Shopper Approved review system into the website.
- Enabled automated collection and display of customer feedback.
- Improved social proof and credibility for potential buyers.
- QA tested to ensure seamless functionality without disrupting the user flow.
05Implemented Shopper Approved
- Integrated Shopper Approved review system into the website.
- Enabled automated collection and display of customer feedback.
- Improved social proof and credibility for potential buyers.
- QA tested to ensure seamless functionality without disrupting the user flow.
06Kentico Sample Cart
- Developed and integrated a sample cart within Kentico CMS.
- Aligned design and functionality with the main site for a consistent user experience.
- Worked closely with the client’s team to refine requirements and deliver value.
- Performed extensive QA to ensure smooth performance.
07Merging
- Successfully merged the client’s old website with the newly developed site.
- Consolidated data, design, and functionality into a unified platform.
- Worked alongside the internal team to manage dependencies and minimize downtime.
- Conducted full QA and testing to ensure a smooth transition.
Our Impact
Launched a rebranded, modernized website aligned with Wristband’s vision.
Enabled international shipping with custom tariffs for specific product types.
Added estimated delivery times on cart and checkout for better transparency.
Implemented a sample cart to support testing and informed purchasing decisions.
Integrated Shopper Approved to boost trust and credibility with customer reviews.
Improved overall user experience through responsive design and thorough QA.