The Ross Art Group
Scaling High-Ticket Original Vintage Poster Sales
About
the Brand
The Ross Art Group, based in Boca Raton, Florida, is a premier seller of authentic, certified original vintage posters by world-renowned artists. Each piece is one-of-a-kind, carrying historical and artistic significance, and is sought after by discerning collectors worldwide. With such a curated and exclusive collection, every purchase is a meaningful and highly personal acquisition.
The Challenge
While The Ross Art Group had a stellar reputation and unmatched inventory, their digital advertising strategy was holding back growth. They relied heavily on Facebook lead generation forms and basic traffic campaigns to collect contacts and drive site visits.
The process depended on manual follow-ups to close sales, which slowed conversion speed and limited scalability. Acquisition costs were high, conversions were inconsistent, and the funnel wasn’t fully optimized for the unique purchase journey of high-ticket collectors.
Our Strategy
We restructured their advertising approach to reduce acquisition costs, attract more qualified leads, and increase direct online sales. Key steps included:
- Advanced Remarketing Campaigns
Re-engaged high-intent visitors, keeping the collection visible during critical decision-making moments. - Conversion-Focused Campaigns
Designed specifically to generate direct purchases from warm audiences. - Dynamic Catalog Sales Campaign
Highlighted individual original vintage posters in an eye-catching, product-specific format. - Full Campaign Restructuring
Optimized lead and traffic campaigns for better targeting, improved budget efficiency, and higher ad relevance.
|
Campaign Type |
Key Improvement |
|
Lead Campaign |
Reduced cost per lead by over 75%, significantly increasing lead volume without increasing budget. |
|
Traffic Campaign |
Lowered CPC by 57%, enabling more site visits for less spend. |
|
Conversion Campaign |
Achieved a ROAS of 11.07, proving that high-value, niche collectibles can sell directly online. |
|
Catalog Campaign |
Delivered a ROAS of 14.26, becoming the most efficient driver of direct sales. |
Impact
Through sales funnel optimization and precise audience targeting, The Ross Art Group transformed digital traffic into consistent, high-value conversions, without relying solely on manual lead nurturing.
This case proves that even in the niche luxury collectibles market, strategic advertising and refined campaign structures can deliver double-digit ROAS and scalable, profitable growth.
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