Shiro Tile

Overview

Industry: Ceramics and Tiles
Background: Shiro Tile, a Miami-based tile supplier with over 20 years of showroom experience, partnered with us to launch its first online store. As a brand trusted by professional interior designers and  architects, Shiro Tile was ready to expand beyond its physical showroom and create a digital presence that reflected its reputation for pure design, quality, style, and taste.

Key Services

  • Digital Strategy
  • Project Management
  • Full Stack Development
  • UX | UI Design
  • Shopify e-commerce
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How we helped the business

A key challenge was building a custom tile calculator, allowing clients to quickly determine how much tile they need based on their project’s square footage. Additionally, we developed a second calculator to help customers estimate the number of bundles required ensuring accuracy, reducing waste, and streamlining the purchase process.

Strategy & Process

Planning

  • Created a custom project summary tailored to each client.
  • Assessed business type, goals, and specific requirements.
    Evaluated the number of pages and desired functionality.
  • Incorporated unique brand considerations to define a clear project roadmap

Prototype Design

  • Website Sitemap
  • Selected a Shopify template and created a prototype based on the client’s directions.
  • Designed with the creative director of the brand the pages for the website
  • Designed and optimized mobile versions.

Custom Development

  • Built a custom tile calculator to help clients determine the required square footage.
  • Developed and tested code, ensuring full validation.
  • Installed and validated an app for product samples.
  • Integrated LTL freight quotes.
  • Created video modules for all collection page banners.
  • Developed a bundle calculator and trained the client on its use for best results.
  • Implemented inventory-based “lots” and integrated them into both calculators.

Website Deployment

  • Launched the website after final testing and validation.
  • Trained the client on multiple ways to update, upload, and manage content across the website.

Planning

  • Created a custom project summary tailored to each client.
  • Assessed business type, goals, and specific requirements.
  • Evaluated the number of pages and desired functionality.
  • Incorporated unique brand considerations to define a clear project roadmap.

Prototype Design

  • Website Sitemap
  • Selected a Shopify template and created a prototype based on the client’s directions.
  • Designed with the creative director of the brand the pages for the website
  • Designed and optimized mobile versions.

Custom Development

  • Built a custom tile calculator to help clients determine the required square footage.
  • Developed and tested code, ensuring full validation.
  • Installed and validated an app for product samples.
  • Integrated LTL freight quotes.
  • Created video modules for all collection page banners.
  • Developed a bundle calculator and trained the client on its use for best results.
  • Implemented inventory-based “lots” and integrated them into both calculators.

Website Deployment

  • Launched the website after final testing and validation.
  • Trained the client on multiple ways to update, upload, and manage content across the website.

Creative Direction

While designing Shiro Tile’s online store, we worked closely with their Creative Director to implement the best possible solution, one that enhanced the branding, refined the color palette, and brought vitality to the brand

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Customizations

01 Built a custom tile calculator to help clients determine the required square footage

Clients need precision when ordering tiles. To simplify this process, we created a custom calculator that allows users to input their project’s dimensions and instantly see how many tiles are required. This not only improves accuracy but also reduces the risk of over or underordering.

We integrated a specialized app that enables customers to easily order tile samples directly from the product pages. We then tested and validated the integration to ensure smooth operation within the Shopify environment.

Given the weight and size of tile shipments, standard shipping options weren’t sufficient. We integrated Less-Than-Truckload (LTL) freight quoting directly into the checkout process, allowing customers to receive accurate shipping costs for large orders before finalizing their purchase.

To bring vitality and movement to the brand online, we developed video modules for the collection page banners. These dynamic visuals enhance storytelling, highlight the beauty of Shiro Tile’s products, and make browsing the site a more engaging experience.

In addition to the square footage calculator, we built a bundle calculator that helps customers understand how many tile bundles are needed for their project. To maximize its effectiveness, we provided hands-on training to the client, empowering their team to use the tool confidently and ensure accurate product recommendations.

To ensure accurate ordering and alignment with Shiro Tile’s stock management, we developed an inventory-based “lot” system. This feature ties directly into the calculators, automatically adjusting recommendations based on available quantities. By integrating lots into both the square footage and bundle calculators, customers receive real-time, reliable results that match Shiro Tile’s inventory, helping prevent overselling and improving operational efficiency.

Our Impact

Launched Shiro Tile’s first online store, expanding reach beyond the showroom.

Built custom calculators for precise ordering and reduced waste.

Integrated sample requests, freight quotes, and inventory-based lots for accuracy.

Enhanced branding with refined design, video modules, and mobile optimization

Improved efficiency with real-time inventory integration and client training.

Positioned the brand for scalable growth with a modern ecommerce platform

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