R Homes

Scaling Real Estate Lead Generation While Cutting Costs

About
the Brand

R Homes is a real estate company dedicated to connecting buyers and sellers through personalized, high-quality service. Known for its market expertise and client-first approach, the company sought to expand its reach and generate more qualified leads through digital channels.

The Challenge

R Homes was investing in Google Ads but faced two key issues:

High cost per lead that limited the ability to scale campaigns profitably.
Lead qualification bottlenecks, which slowed response times and risked losing interested prospects to competitors.

To achieve sustainable growth, R Homes needed a strategy that could deliver more leads at a lower cost while ensuring faster lead follow-up and qualification.

Our Strategy

We approached the challenge by combining Google Ads optimization with process automation to maximize both marketing efficiency and lead conversion potential. Key steps included:

Google Ads Optimization
Restructured campaigns, refined targeting, and improved keyword strategies to attract higher-quality traffic.
Cost Reduction Focus
Continuously monitored and adjusted bidding strategies, ad copy, and landing pages to reduce acquisition costs.
Lead Qualification Automations
Implemented automated workflows to prequalify leads instantly and route qualified prospects directly to an available agent.

Faster Response Times
Ensured that every qualified lead was contacted within minutes, improving the likelihood of conversion.

Results

Reduced cost per lead by 53% in Google Ads campaigns.
Scaled campaigns to generate more total leads at a lower cost.
Increased conversion rates by ensuring leads were prequalified and connected to an agent faster.

Impact

By lowering acquisition costs and removing friction from the lead qualification process, R Homes was able to generate more business opportunities at a higher ROI. The combination of smarter ad spend and instant lead routing positioned the company to grow its client base efficiently in a competitive real estate market.