Highlights Salon & Spa

The Challenge

Highlight Salon & Spa had an exceptional in-person client experience, but was not fully leveraging digital advertising to drive consistent online bookings.

Their campaigns lacked a cohesive multi-channel strategy, and remarketing efforts were underdeveloped. As a result, they were missing opportunities to re-engage interested prospects who had visited the website but hadn’t booked.

Our Strategy

We launched a multi-channel remarketing strategy across Google and Meta to re-engage past visitors and high-intent audiences. The approach included:

• Meta Remarketing Ads
  Targeted users who engaged with the salon’s social media or visited key website pages without booking.

• Google Display & Search Remarketing
  Reached visitors across the web with timely reminders and special offers to encourage bookings.

• Optimized Creative & Messaging
  Developed compelling visuals and copy tailored to different audience segments, highlighting the salon’s premium services and seasonal promotions.
  
• Conversion Tracking & Funnel Optimization
  Ensured tracking was set up to measure booking completions and optimize campaigns in real-time.

Impact

In just six weeks, Highlight Salon & Spa transformed its digital presence into a high-performance booking engine. The coordinated use of Google and Meta remarketing kept the brand top-of-mind for warm audiences, turning interest into action at record speed.

This case proves that with a strategic multi-channel approach, service-based businesses can achieve dramatic booking growth and maximize the value of every website visitor.