Fit and Go Pets
Conversion Rate Optimization Case Study
About
the Brand
Fit and Go Pets is a premier dog care facility based in Miami, offering a complete range of services including dog daycare, grooming, spa treatments, and dog boarding service. Their mission is to provide a safe, engaging, and high-quality environment where pets feel loved, cared for, and energized while their owners enjoy total peace of mind.
The Challenge
Despite having a strong local reputation and a modern website, Fit and Go Pets was not converting online visitors into leads at the expected rate. Website traffic was steady, but the booking form and inquiry conversion rates were underperforming.
The company wanted to increase the number of leads from the website without increasing ad spend, ensuring that every visitor had a smoother, faster, and more persuasive online experience.
Our Strategy
We performed a full Conversion Rate Optimization (CRO) audit of the website to understand where users were dropping off and how we could make the booking experience more intuitive and trustworthy.
Our approach focused on user behavior, data analysis, and design psychology to maximize conversions within weeks, not months.
1. Website & Funnel Analysis
- Identified friction points in the booking flow and service pages.
- Evaluated heatmaps and scroll depth to measure engagement on key landing pages such as dog boarding miami.
- Analyzed call-to-action placement and mobile usability.
2. On-Site Optimizations
- Simplified the booking form, reducing the number of required fields.
- Introduced high-impact CTAs across hero sections and service pages.
- Added testimonials, trust badges, and stronger visual hierarchy to improve credibility.
- Improved the presentation of pricing and service benefits to guide users more effectively toward inquiry or booking.
3. A/B Testing & Tracking
- Launched multiple A/B tests on CTAs, hero messaging, and image choices.
- Installed precise conversion tracking to measure contact form submissions and click-to-call actions.
- Established a feedback loop to continuously optimize based on user interaction data.
Impact
The results were immediate and measurable:
- Lead volume doubled within 4 weeks after implementing CRO recommendations.
- Conversion rate increased significantly, particularly on mobile devices.
- Booking form abandonment decreased, improving inquiry completion rates.
These improvements translated into a consistent increase in qualified leads and a stronger return on every marketing dollar spent.
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