How We Do It 01 Comprehensive Account Strategy
Get a proposalHOW WE DO IT
We start with a strategy that uses the whole platform. Our Miami team looks at your goals, your competitors, and how your customers actually buy, then builds campaigns across Search, Shopping, Display, Video, and Performance Max that work together instead of stepping on each other.
We build your account to perform and to scale. That means picking the right campaign types, organizing ad groups cleanly, structuring your keyword targeting and audiences, and setting up proper conversion tracking. A tidy account is easier to manage, easier to optimize, and a lot easier to read.
We create the ads themselves across every Google format: responsive search ads, Shopping product feeds, display ads, video scripts and production, call-only ads, and Performance Max assets. Our Miami team makes sure the creative is sharp wherever your customers run into it.
We use Google's best targeting tools: audience segments and remarketing, in-market and affinity audiences, customer match and similar audiences, and smart bidding. We let the automation do what it's good at, but a real person keeps an eye on it so it doesn't run off the rails.
We manage your budget across campaigns and channels: smart bidding toward your conversion goals, portfolio bid strategies, seasonal adjustments, and shifting spend to whatever's working. The goal is simple, get the most out of every dollar against the results you care about.
We keep a constant eye on performance: search term reports, auction insights, conversion data, and attribution. Then we act on it, adding negative keywords, adjusting bids, testing ads, and making refinements that add up over time.
FREQUENTLY ASKED QUESTIONS
Google Ads is Google's paid advertising platform. You pay to show up in search results, on websites, in videos, and across Google's properties. The main types are Search ads (in Google's results), Shopping ads (for products), Display ads (on millions of sites), Video ads (on YouTube), and Performance Max (across all of Google). The upside: you get visibility right away, and you can measure it.
Management usually runs $1,500 to $5,000 a month for small to medium campaigns, $5,000 to $15,000 for established programs, and $15,000+ for enterprise accounts. On top of that, you pay your ad spend straight to Google, which typically starts around $2,000 to $10,000 a month and scales with your goals, competition, and results.
Google Ads is paid: you show up at the top of results right away, but only while you're spending. SEO is organic, so you earn rankings over months through content and technical work. Ads give you fast results you control; SEO builds traffic that keeps paying off. Honestly, the best strategies use both.
We run every Google Ads campaign type: Search (text ads in results), Shopping (products with images and prices), Display (visual ads across websites), Video (on YouTube), Performance Max (across all of Google's inventory), App (to promote mobile apps), and Local (to drive store visits).
Google Ads can send traffic within hours of launch. Once your ads are approved, usually within 24 hours, you're live. That said, the best performance builds over 4 to 8 weeks as we gather conversion data, test variations, and dial in targeting and bids. Our Miami team usually sees meaningful results in the first week.
Target ROAS depends on your industry and model. eCommerce usually aims for 4:1 to 8:1, lead-gen businesses target 3:1 to 5:1, and high-value services may accept 2:1 to 3:1 because a customer is worth more over time. We optimize around your margins, sales cycle, and economics so the customers you're buying are actually profitable.
We optimize constantly: refining keywords (adding winners, cutting the rest with negatives), testing ad copy and creative, adjusting bids by device, location, and time, expanding audiences, improving Quality Score, lifting conversion rates, and moving budget to whatever performs. Our Miami team works through these improvements systematically, based on the data.
Definitely. Google Ads works for businesses of any size. You can start small and scale, target nearby customers, focus on the exact keywords that matter so you're not wasting spend, and show up next to much bigger brands right away. Plenty of small businesses grow a lot on a modest budget.
We track impressions and visibility, click-through rate (how relevant your ads are), conversion rate (how well your landing pages work), cost per click and cost per conversion, Quality Score, return on ad spend, and attribution that ties ads back to actual revenue. Then we put it all in a report that's easy to read.
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