The Challenge
When Sweet Flavor partnered with us, they had just completed two months with zero recorded sales from Google Ads under another agency.Their products cater to large B2B buyers, but their digital strategy wasn’t converting, and tracking limitations made performance analysis challenging; there was no revenue tracking, only completed sales counts. With Google Ads as their only paid media channel, results needed to improve quickly to justify continued investment.
The Strategy
We approached the account with a focus on iterative testing, constant optimization, and adapting to the site’s tracking limitations. Key steps included:Campaign Audit & Restructure Identified and addressed the inefficiencies in the previous setup.Testing Bidding Strategies & Audience Targeting Ran multiple experiments with bidding models, audience combinations, and keyword structures.Manual Tracking & Custom Conversion Goals Created workarounds to capture and track sales counts accurately.Website Optimizations for Better Conversion Rates Recommended and implemented changes to improve user experience, reduce drop-offs, and boost order completions.Multi-Channel Integration Combined Google Ads with targeted email marketing to re-engage leads and maximize repeat purchases.
Our Results
Scaled monthly sales by 35% within a 6 month period.Reduced customer acquisition cost through website optimizations and improved campaign efficiency.Achieved an average Marketing Efficiency Ratio (MER) of 5.7 over 6 months by combining Google Ads and email marketing.Established a reliable, scalable ad structure that continues to deliver consistent B2B conversions. Email: info@solvedpuzzle.com Phone: (305) 487-7477 Address: 990 Biscayne Blvd #503, Miami, FL 33132, United States Get Directions Skip to content
