The Challenge
Highlight Salon & Spa had an exceptional in-person client experience, but was not fully leveraging digital advertising to drive consistent online bookings.Their campaigns lacked a cohesive multi-channel strategy, and remarketing efforts were underdeveloped. As a result, they were missing opportunities to re-engage interested prospects who had visited the website but hadn’t booked.
The Strategy
We launched a multi-channel remarketing strategy across Google and Meta to re-engage past visitors and high-intent audiences. The approach included:Meta Remarketing Ads Targeted users who engaged with the salon’s social media or visited key website pages without booking.Google Display & Search Remarketing Reached visitors across the web with timely reminders and special offers to encourage bookings.Optimized Creative & Messaging Developed compelling visuals and copy tailored to different audience segments, highlighting the salon’s premium services and seasonal promotions.Conversion Tracking & Funnel Optimization Ensured tracking was set up to measure booking completions and optimize campaigns in real-time.
Our Results
Meta Remarketing Re-engaged high-intent prospects, increasing click-through rates, and lowering cost per booking.
Google Remarketing
Captured ready-to-book clients across the web, increasing brand recall and repeat visit rates.
Overall Impact
