Over $ 1 Million in Sales and a 6.7 ROAS: A HighTicket Ad Strategy for The Ross Art Group
Industry: High-Ticket Luxury Collectibles / Fine Art
Services Provided: Advanced Remarketing, Conversion Campaigns, Dynamic Catalog Sales
The Ross Art Group, based in Boca Raton, Florida, is a premier seller of authentic, certified original vintage posters by world-renowned artists.
Before our partnership began, the brand relied heavily on Facebook lead generation forms and basic traffic campaigns. This created a significant bottleneck and slowed the conversion speed.
We completely restructured their advertising approach to reduce acquisition costs, attract highly qualified buyers, and shift the focus toward generating direct online revenue.
We implemented advanced remarketing campaigns, aggressive conversion campaigns, and Dynamic Catalog Sales campaigns.
The efficiency of the campaigns matched the volume of the revenue. The new lead campaigns reduced the cost per lead by over 75%, significantly increasing lead volume without requiring additional budget. The traffic campaigns lowered the cost per click by 57%, driving far more qualified site visits for less spend. Most importantly, the conversion campaigns achieved an 11.07 ROAS, while the dynamic catalog campaigns delivered an astounding 14.26 ROAS, proving definitively that high value, niche collectibles can be sold directly online at scale.
Reduced cost per lead by over 75%, significantly increasing lead volume without increasing budget.
Lowered CPC by 57%, enabling more site visits for less spend.
Achieved a ROAS of 11.07, proving that high-value, niche collectibles can sell directly online.
Delivered a ROAS of 14.26, becoming the most efficient driver of direct sales.
990 Biscayne Blvd #503, Miami, FL 33132, United States
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