The Challenge
IntegraMed operates two healthcare brands serving different patient needs across South Florida. IntegraMed Health focuses on orthopedic, spine and regenerative medicine services, while IntegraMed Wellness provides treatments related to medical weight loss, hormone optimization, hair restoration, IV therapy and skin rejuvenation.
The two brands began from different digital positions. IntegraMed Health had an established website and some existing search visibility, but needed a stronger website structure, improved local SEO and clearer conversion paths. IntegraMed Wellness was starting with a new domain, no search authority and no existing Google rankings.
Our objective was to build a complete patient-acquisition system across both brands. This required more than advertising campaigns or individual SEO improvements. Each brand needed a conversion-focused website, a dedicated search strategy and clear pathways that could turn visitors into qualified patient inquiries.
IntegraMed Wellness also needed an immediate lead-generation strategy through Google and Meta while its long-term organic presence was being established.
The Strategy
We developed an integrated strategy combining website design, conversion optimization, SEO, local search, content and paid media.
Website Design and Conversion Optimization
We redesigned the IntegraMed Health website and built the IntegraMed Wellness website from the ground up. Each website was structured around the services, locations and patient journey of its respective brand.
We improved navigation, strengthened calls to action, created dedicated service and location pages and simplified the appointment process. CRO principles were incorporated throughout both websites to help prospective patients understand the services, build trust in the providers and take the next step.
SEO and Local Search
We developed separate SEO strategies for the two brands based on their services, geographic markets and starting positions.
For IntegraMed Health, we strengthened the website’s technical foundation, content structure and local visibility across Margate, Miami, West Palm Beach and Boynton Beach.
For IntegraMed Wellness, we built the organic foundation from zero. The strategy targeted high-intent searches related to medical weight loss, semaglutide, hormone therapy, peptide therapy, IV therapy, hair restoration and skin rejuvenation.
The SEO strategy included:
- Technical and on-page SEO
- Keyword and competitor research
- Service and location-page optimization
- Educational healthcare content
- Internal linking
- Metadata and heading optimization
- Schema markup
- Physician-profile optimization
- Google Business Profile and local-search improvements
Google and Meta Advertising
For IntegraMed Wellness, we launched a coordinated media-buying strategy across Google Search, Facebook and Instagram.
Google Search campaigns captured prospective patients actively looking for Hair Restoration and Skin Rejuvenation services. Meta campaigns expanded awareness, tested different services and creative directions and remarketed to people who had already interacted with the brand.
We continuously optimized campaign structure, geographic targeting, audiences, creative, conversion tracking and landing-page alignment. This helped increase qualified lead volume while maintaining an efficient average cost per qualified lead.
Our Results
From Zero to Google’s First Page
IntegraMed Wellness began with a completely new domain, no search authority and no ranking keywords. In under six months, the SEO strategy moved the new website from zero visibility to the first page of Google for high-intent local searches. The website continued expanding its organic presence and ultimately earned 36 first-page rankings, including 11 keywords within Google’s top three positions. The brand reached the number-one position for valuable local searches such as “medical weight loss Boynton Beach” and “semaglutide Boynton Beach.”
Qualified Lead Volume Increased 3x
The combined Google and Meta strategy tripled qualified lead volume while maintaining an efficient average cost per qualified lead. Google Search captured patients already looking for relevant treatments. Meta introduced the services to targeted local audiences and re-engaged prospective patients who had not yet scheduled an appointment. This multichannel approach allowed IntegraMed Wellness to increase lead volume without sacrificing lead quality or relying on a single advertising platform.
Nearly 500 Ranking Keywords for IntegraMed Health
IntegraMed Health expanded its organic presence to 487 unique ranking keywords. The website earned 97 first-page rankings, including 51 keywords within Google’s top three positions. It also appeared in 29 Google AI Overviews and achieved strong visibility for searches related to orthopedic care, spine surgery, regenerative medicine and individual providers.
More Than 700 Ranking Keywords Across Both Brands
Together, IntegraMed Health and IntegraMed Wellness generated more than 700 unique ranking keywords. The SEO strategy created organic visibility across two distinct healthcare markets while supporting both immediate patient acquisition and sustainable long-term growth.
97% Technical Site Health
IntegraMed Health achieved a 97% Semrush Site Health score with no open critical errors. Its crawlability and structured-data scores reached 100%, while site performance and internal linking reached 97%. This technical foundation helped search engines access, understand and rank the website more effectively.
A Complete Patient-Acquisition System
The engagement gave IntegraMed two distinct, conversion-focused websites supported by SEO, local visibility, content and paid media. IntegraMed Wellness progressed from a new domain with no Google presence to first-page rankings and a threefold increase in qualified leads. IntegraMed Health strengthened its established presence to nearly 500 ranking keywords and 97 first-page positions. Instead of depending entirely on advertising or organic traffic, IntegraMed gained a diversified growth system designed to attract patients throughout the decision-making journey.