Fit and Go Pets

Fit and Go Pets is a Miami-based dog care facility offering dog daycare, grooming, and dog boarding service for pets in a safe, high-quality environment.

101% More Website Traffic and 518% ROAS in 8 Months: How a Full-Funnel Digital Marketing Program Scaled Fit and Go Pets

Industry: Local Pet Services, Dog Boarding and Daycare

Services Provided: Google Ads Management, Meta Ads, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Remarketing

The Challenge

Fit and Go Pets is a full-service pet care business covering boarding, daycare, grooming, and transportation, with a loyal client base and strong seasonal demand that peaks around the winter holidays and again in spring. The business was healthy. The marketing engine was not keeping pace with it.

Three problems stood out when we audited the accounts. Paid social had accumulated years of clutter, with nearly two dozen campaigns, most of them inactive, some dating back several years, spreading budget thin across legacy activity that no longer reflected the business. Paid search was running but under-optimized, with spend not concentrated on the high-intent searches that actually lead to bookings. And organic search was underdeveloped, meaning the brand was paying for clicks it could have earned for free.

The mandate was to fix all three at once and make digital marketing a measurable, reliable growth lever heading into peak season.

Our Strategy

We built the program around the full customer journey, with each channel doing a specific job rather than competing for the same clicks.

Paid Search (Google)

Restructured the search account so budget concentrated on the highest-intent moments: people actively searching for boarding, daycare, grooming, and the brand by name.
The rebuilt campaigns delivered the most qualified traffic in the account, with a click-through rate well above typical local-service benchmarks.
Ran a reach layer across Google’s broader networks to keep the brand visible to people earlier in their decision, at a low cost per click, so demand capture and demand generation worked together.

Paid Social (Meta)

Cleared out dormant campaigns and refocused spend on the two things Meta does best for a local service business: remarketing and direct response.
Remarketing re-engaged people who had already visited the site or interacted with the brand, recovering warm audiences at a very low cost per click.
Click-to-call campaigns pushed prospects toward the single highest-value action for a pet care business, a phone call that turns into a booking.

Search Engine Optimization (SEO)

Improved the site’s organic visibility and content around the brand’s core service and location terms, the searches that local pet owners actually use.
Organic traffic grew 70% year over year, and new visitors arriving first through organic search grew 144%, making SEO the single fastest-growing acquisition channel in the program.
This is the channel that quietly changes the economics of the whole program: organic visitors are earned, not paid for, so this growth improves program efficiency every month it continues.

Impact

Over an eight-month engagement, the program returned measurable, compounding growth across every channel. The results below compare the engagement window against the same calendar dates one year earlier, so seasonal patterns are matched and the growth reflects a true year-over-year improvement.

16% revenue growth year over year, with revenue increasing in seven of nine months and six of those being double-digit gains.
32% revenue growth during the winter holiday season and 28% during spring, showing the program amplified demand exactly when the business was best positioned to capture it.
101% increase in total website visitors year over year, with new visitors up 104%, meaning the brand reached a far larger pool of prospective customers than the prior year.
70% organic traffic growth year over year, with new organic visitors up 144%, making SEO the single fastest-growing acquisition channel in the program.
42% increase in on-site engagement events, confirming the additional traffic was interacting with the site rather than bouncing away.
518% ROAS measured against year-over-year revenue growth: more than five dollars of incremental revenue for every dollar invested in advertising and SEO.

The program succeeded because the channels reinforced one another. Paid search captured people ready to buy now. Paid social recovered the ones who were close but had not yet acted. SEO widened the top of the funnel with earned traffic that lowered the blended cost of every new customer over time.

Email:

info@solvedpuzzle.com

Phone:

(305) 487-7477

Address:

990 Biscayne Blvd #503, Miami, FL 33132, United States

Get Directions