The Challenge
Fit and Go Pets is a full-service pet care business covering boarding, daycare, grooming, and transportation, with a loyal client base and strong seasonal demand that peaks around the winter holidays and again in spring. The business was healthy. The marketing engine was not keeping pace with it. Three problems stood out when we audited the accounts. Paid social had accumulated years of clutter, with nearly two dozen campaigns, most of them inactive, some dating back several years, spreading budget thin across legacy activity that no longer reflected the business. Paid search was running but under-optimized, with spend not concentrated on the high-intent searches that actually lead to bookings. And organic search was underdeveloped, meaning the brand was paying for clicks it could have earned for free. The mandate was to fix all three at once and make digital marketing a measurable, reliable growth lever heading into peak season.
The Strategy
We built the program around the full customer journey, with each channel doing a specific job rather than competing for the same clicks. Paid Search (Google) Restructured the search account so budget concentrated on the highest-intent moments: people actively searching for boarding, daycare, grooming, and the brand by name.The rebuilt campaigns delivered the most qualified traffic in the account, with a click-through rate well above typical local-service benchmarks.Ran a reach layer across Google’s broader networks to keep the brand visible to people earlier in their decision, at a low cost per click, so demand capture and demand generation worked together. Paid Social (Meta) Cleared out dormant campaigns and refocused spend on the two things Meta does best for a local service business: remarketing and direct response. Remarketing re-engaged people who had already visited the site or interacted with the brand, recovering warm audiences at a very low cost per click. Click-to-call campaigns pushed prospects toward the single highest-value action for a pet care business, a phone call that turns into a booking. Search Engine Optimization (SEO) Improved the site’s organic visibility and content around the brand’s core service and location terms, the searches that local pet owners actually use. Organic traffic grew 70% year over year, and new visitors arriving first through organic search grew 144%, making SEO the single fastest-growing acquisition channel in the program. This is the channel that quietly changes the economics of the whole program: organic visitors are earned, not paid for, so this growth improves program efficiency every month it continues.
Our Results
Over an eight-month engagement, the program returned measurable, compounding growth across every channel. The results below compare the engagement window against the same calendar dates one year earlier, so seasonal patterns are matched and the growth reflects a true year-over-year improvement. 16% revenue growth year over year, with revenue increasing in seven of nine months and six of those being double-digit gains. 32% revenue growth during the winter holiday season and 28% during spring, showing the program amplified demand exactly when the business was best positioned to capture it. 101%
