The Challenge
Equinox Pool and Spa is a South Florida-based contractor serving both residential and commercial clients across pool construction, renovation, and spa installation. When they came to Solved Puzzle, they had no active paid advertising and relied almost entirely on referrals to generate new business.The challenge was twofold: build a scalable lead generation system from scratch while targeting two very different audiences, homeowners looking for premium pool and spa experiences and commercial property managers seeking reliable contractors for large-scale projects.With no prior ad history and a highly competitive local market, the goal was to generate high-intent, qualified leads quickly and at a level of efficiency that would justify scaling.
The Strategy
We designed a multi-layered paid advertising system combining Google Search Ads, Local Services Ads, and targeted campaigns across residential and commercial audiences. Each campaign was built around Equinox’s specific service areas, client profiles, and growth goals. Residential Search Campaigns Targeted homeowners in South Florida searching for pool construction, renovation, and spa installation servicesAd copy highlighted quality, local expertise, and premium finishes to attract high-value residential clients ready to move forwardCampaigns focused on capturing demand from homeowners actively looking to invest in their outdoor living spaces Commercial Campaigns Dedicated campaigns targeted property managers, HOAs, and developers searching for pool contractors for large-scale projectsMessaging focused on Equinox’s capacity to handle complex, multi-unit, and high-volume buildsPositioned Equinox as the go-to contractor for commercial accounts across the South Florida region Local Services Ads (LSA) Activated Google Local Services Ads to capture high-intent searchers at the exact moment of decisionLSA placements appear above standard search results and carry the Google Guaranteed badge, building instant trustDrove calls directly from the search results page, generating qualified inbound leads at a low cost Brand and Retargeting Brand campaigns protected Equinox’s name in search results, ensuring competitors could not intercept branded searchesRetargeting campaigns re-engaged visitors who explored the website but had not yet convertedKept Equinox top of mind throughout the decision-making process for high-consideration purchases like pool construction
Our Results
46.5x return on ad spend, meaning every dollar invested in advertising generated $46.50 in revenue62 qualified leads generated in just 3 months from a standing start58,709 impressions across search and LSA placements throughout South Florida3,543 clicks with strong engagement across both residential and commercial audiencesA significant pipeline of high-value residential and commercial contracts closed within the campaign periodResults achieved with no prior ad history, proving the strategy works from day one Email: info@solvedpuzzle.com Phone: (305) 487-7477 Address: 990 Biscayne Blvd #503, M
