The Challenge
A’CLUB needed to begin building awareness and generating qualified interest several months before its Miami studio was scheduled to open. Because customers could not yet visit the facility or experience a class, the campaign needed to communicate the concept clearly, reach the right local audience, and create a database of prospective founding members that A’CLUB could nurture ahead of its opening. The challenge was not simply generating website traffic — it was turning interest in a new premium HYROX gym into identifiable leads before memberships were available for purchase.
The Strategy
Solved Puzzle developed a pre-opening digital marketing strategy centered on Meta advertising, lead generation, creative testing, and email automation. We launched targeted Meta campaigns to introduce A'CLUB — a HYROX gym in Miami — to fitness enthusiasts and prospective HYROX Miami athletes. The initial campaign directed users to a website quiz. Although the ads generated engagement, the landing-page experience created too much friction and produced only one conversion at a cost of $188.52. Rather than continuing to spend against an underperforming funnel, we identified the conversion bottleneck and changed the campaign structure. We replaced the website-dependent funnel with Meta native lead forms, allowing prospects to submit their information directly within Facebook and Instagram — reducing friction and creating a direct flow of new leads into A’CLUB’s email marketing system. The lead-generation campaigns were then connected to Klaviyo so new prospects could enter automated welcome sequences and stay engaged while the studio prepared to open, building an owned audience A’CLUB can nurture with studio updates, opening announcements, and founding membership offers.
Our Results
The strategic pivot produced an immediate and substantial improvement in campaign performance between June 1 and August 6, 2026.
395 Leads Generated
Meta native lead-form campaigns generated 395 prospective-member leads before the studio opened.
$4.17 Blended Cost per Lead
Across all native lead-form campaigns, A’CLUB achieved a blended cost per lead of approximately $4.17.
$3.68 Cost per Lead
The primary active lead-generation campaign produced 336 leads at an average cost of $3.68 per lead.
98% Reduction in CPL
Moving from the website quiz to Meta native lead forms reduced the cost per lead from $188.52 to $3.68 — an improvement of approximately 98%.