Integramed is a premium medical provider offering specialized orthopedic care through Integramed Orthopedics and a wide range of wellness services through Integramed Wellness. With a focus on advanced treatments, personalized care, and patient experience, Integramed serves individuals seeking top-tier medical expertise and holistic well-being.
Integramed faced the challenge of effectively positioning two premium service lines, Orthopedics and Wellness, within a single brand experience.
The existing website lacked clear navigation, cohesive branding, and a user-friendly way for potential patients to explore services. This created friction in the patient journey, resulting in missed opportunities to capture and convert qualified leads.
To overcome these challenges, we executed a full website redesign and migration with a focus on:
Clear Service Segmentation
Created two distinct yet connected website experiences, one for Orthopedics and one for Wellness, while maintaining a consistent brand identity.
User-Centric Navigation
Designed intuitive pathways to help visitors quickly find relevant information and take action.
Enhanced Lead Capture
Optimized contact forms, booking requests, and calls-to-action to make it easier for prospective patients to connect.
Mobile-First Design
Ensured fast load times, responsive layouts, and accessibility across all devices.
SEO-Ready Structure
Built the site architecture to improve visibility in search results for both service lines.
Within 60 days of launching the new website:
Compared to pre-launch performance.
With higher time-on-site and lower bounce rates.
To support ongoing marketing and patient acquisition.
The redesigned Integramed website not only unified the brand’s dual service offerings but also dramatically improved lead generation. By removing friction in the patient journey and showcasing services with clarity and authority, Integramed is now positioned as the go-to provider for both orthopedic excellence and wellness care.
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