Do NOT hire a Miami SEO company before you read this article
You want to get your website to the top of search engines such as Google & Bing. You are looking to increase the traffic to your site to get more customers, more followers, and more exposure. However, it is essential for you to understand what things not to do when hiring a Miami SEO company.
1. Not asking for a portfolio
We all expect people to practice what the preach. Nobody wants to go to a dentist who has no teeth. Nevertheless, most people do not ask their SEO agency to show the keywords they are currently ranking for, on the first page of Google.
2. Not verifying provider experience
Google provides certifications, and its algorithm is continually evolving. Google has announced many changes, and they are focusing their attention on mobile user experience. In spite that some companies have offered SEO services for years, always make sure to ask for their batches. SEO specialists must study on a daily basis to be up to date with the latest trends and best practices.
3. Not checking longevity
A Miami SEO company can start operations with very little investment. Many agencies open every year. It is crucial for you to check the longevity of their years of being on business.
Note: you can check their reviews in different directories such as Yelp and Google. Reviews include the dates they were posted. It gives you an idea of the time they started providing the service.
4. Not requesting copywriting experience
It’s all about user experience. In spite that SEO might seem like some kind of magic. We all Google things because we are looking for solutions as soon as possible. Your company must create high quality and valuable content that people consume and feel eager to share.
5. Not setting expectations accordantly
SEO takes time, and the reality is that a company can not guarantee results. You can have an idea of what your provider can offer by checking their previous work and achievements. However, a Miami SEO company can only analyze your competitors, find opportunities and apply the best practices to your website. Be aware that companies that guarantee results are offering things out of their control and it’s likely they will disappoint you. In this video, you can watch what Google has to say about it.
6. Not measuring progress with data
Finally, most companies sign a contract and expect for them to show on the first page. The subject is complex, and there is a lot of terminologies involved. However, Google analytics offers a set of compelling reports that will allow you to track the progress of your SEO efforts. For example, you will see how you compared in the ranking versus previous months. Also, you can request a roadmap of activities from your Miami SEO provider that will give you a panoramic vision of how you are getting your ROI back.