Video Production Rates for Different Video Types

Video production rates

When you consider video production rates and the many things that affect it, it can be hard to put a price on it. Anyone in the industry will always tell you it depends if you ask about rates or costs. That answer of course is not a very helpful one. Especially if you are asking the question in order to plan for your own video production.

To make it even worse you will find that many production companies don’t even advertise their prices. Check out a couple websites and you will notice that there isn’t a pricing page. There is always a page where you can request a quote but no pricing for you to ball-park and compare them with other companies.

Video production rates can vary remarkably. In just the same way your video needs may vary remarkably. Truly, you may need different types of video content for the different sections of your target audience. The truth is that buyers everywhere are at different stages of their buying journey. This means that there isn’t really a one type of video that will appeal to everybody that is in your target audience demographic.

Differences in Your Target Audience

So, to understand what type of videos you need you first need to know your audience. Some of your audience is just in the searching stage of their buying journey. They can be found at the top of list. For these persons, a simple 45 second video is good. This video can answer a question they may have and introduce your business to them.

The next stage is for the buyers that are further along in their buying journey. They are considering a purchase and so they will be more open to a longer video. These persons want more details and are willing to watch a video that is up to three minutes in length.

Then you have those audience members that are ready to buy. A video for these persons must be rich in content and context. The length of the video in this instance is not very important but the delivery has to be well thought out. This is because after this video your audience member will buy, and if it is not from you then that means your competitor is going to be getting some business.

Video production ratesVideo Production Rates for Awareness Videos  

Awareness videos are useful for those that are just researching about the product or service you offer. This stage is very crucial, you want them to find you right away. This will prove that you are an expert in your niche and gives them less chance to look at the competition.

These videos need to be short and sweet. Videos used to make your audience aware of your presence should include one character expounding on one topic and should not last for more than a minute. The topic of your video can be “how to” type videos or videos that explain what you offer or how you can help. These will help your audience to see how you can help them and that is what they are looking for so it will grab their attention and pull them in.

Our research shows that average video production rates for these types of videos will run from $3000 to $5000. Except for if you choose us to do your video production. In that case our basic video production packages comes in at below that $3000. We charge $2800 for the same package that would run you between 3 and 5 thousand dollars elsewhere.

Video Production Rates for Consideration Videos

These videos are useful for those who have done their research and are considering making a purchase. These videos can be informational – so include a company culture, the company overview or get up close and personal about you.

Our research shows that the average video production rates for videos such as these run from $5000 to $8000.

Video Production Rates for Decision Making Videos

These videos are for those who are now ready to buy. These videos can be video testimonials, fundraising videos, development videos and anthem videos. They are your last chance to grab your audience and convert them into a customer. This video must hit home with your audience so it must include heartfelt testimonials or should reiterate the value your service or product offers.

Our research shows that the average video production rates for videos such as these run from $7,000 to $12,000.

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The costs of your video are all dependent on a number of things. It is dependent on the depth of your story. The deeper your story, the more it will costs for you to complete your video. The more elements you add then of course your costs will go up. Writing, scripting, producing and editing all takes time. The more time they take the more dough you have to shell out.

Freelancer Rates

You will find that most freelancers are more comfortable getting paid an hourly rate. There are also those that charge a day rate. As well as there are those that charge fixed rates per project. Once again the answer to the question – How much does it cost? All comes down to the answer – it depends.

Bear in mind always that price usually correlates to quality. You don’t want to compromise on quality just so you can pay a cheaper price. If you choose a freelancer just based on their low price you may be disappointed in the end result. You may even find yourself with an unusable video.

If you choose to go with a freelancer ensure that you check out their background and that they have references. Let them provide samples of their previous work so you can judge the quality of their work. We live in a digital era so it shouldn’t be hard for you to get all the information you need from a freelancer to help compare them to your other options.  You can use this handy tool to determine what other freelancers are currently charging for video production.

Solved Puzzle Video Production Rates

Video production rates vary from company to company. They also vary based on what kind of video you are looking for. For most companies, your typical promotion video can range in price anywhere from $3000 to $10000 per minute. On the lower end of the pricing spectrum you will get a very basic video. At the basic you will find most companies don’t offer you with script writing, storyboard creation, voice-overs or a dedicated animator. The typical company will show an animator that is great at his job can cost up to $500 per day.

Here at Solved Puzzle though, our basic pricing starts at $2800.  At this price you will see all the features you would get form another come for a basic package that can cost up to $5000. If you choose us for your video production needs you can cut your costs dramatically. And that is a great benefit. We offer much more than the basic package, so get in touch with us and let’s help you make your video. Take a look at our other services as well, we may be able to help you in other ways to grow your business. Let us help you wherever we can, it will be our pleasure.

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