Product Video Production From Start to Finish

Video Product Production

Product video production takes time, patience and includes a bit of tedious work. Owning a camera does not make you a videographer. Neither does it help to cut corners when it comes to engaging your audience. You want a really succesful end product – you want your content to be creative. You want it to be original and to grab your audience’s attention and keep them engaged to the last second.  The only way you can get that is by hiring a professional to take care of your video production needs. It is better to hire a professional and get a top quality video than to comission a freelancer, amateur videographer or even an in-house tech expert holding a video camera.

Things to Consider for Professional Product Video Production

The Script

The plan is the most important part of creating videos that are pleasing to the client. This plan is called the script, and it is a blueprint for the production, editing, and completion of the product video. The script is what describes every audio and visual element of the video along with its length. It marks the foundation of the video and it must be perfect, or else the video will be lacking. You want to get your script done well before you start thinking about funding your product video production. Your script should ensure that your video is concise, compelling and clear. The video is not where you will have your more detailed information – instead, save that for a fact sheet in print form or on your website.

A Defined Target Audience

If you are making a marketing video, you must first know who you are targeting. Carefuly defining a target audience is vital. Another important thing is to know what the aspirations and concerns of your audience are. Your video should showcase to your target audience how you can change their lives. Show them how you can solve their problems whether it is to change their lives or save them money. This is more effective than just opting to showcase the features and benefits of the product or service you are offering.

Video Distribution

Before you produce your video, you want to plan its digital distribution. Will you be uploading it to YouTube, Vimeo or Facebook? Are you going to be embedding it in a website or placing it on other social media sites? Is it going to be used in a meeting or will it be shown at a trade show? You can choose more than one method of distribution for your video. Alternatively, you can upload it to YouTube but not leave it just there. Also place links to the video in your articles, blog posts, newsletters, press releases and even in your email signature.

Adapt Styles and Techniques

Yes, you want to be unique and stand out above the rest, but that doesn’t mean you can’t suit to some styles and techniques. Study marketing videos and TV commercials promoting similar products or services so you can get ideas of what works. This can be skillfully done without you infringing on others copyrights. A professional product video production company can ensure just that. Your video will incorporate adapted techniques and styles that are proven successful for your product or service without getting you into any copyright trouble.


Do you already have top quality photos that are attractive and that your company is known for? These can be incorporated into your videos to make them effective and familiar. There may be those that can associate a picture with your company. This is true even if they don’t know your business name. Allowing them to see this in your video will enable them to make the correlation and correlation is a great marketer for any business.

Search Engine Optimization (SEO)

Search engine optimization is not only good for texts. It can do wonders for video content as well. You can find keywords that match well with your video with Bing Ads and Google Adwords. The keywords you choose should be used in the thumbnail, descriptions, tags, title and metadata fields of your video. This information will make a huge difference in the visibility of your video to your target audience.


Close-Up Shots

Product Video ProductionWith everybody on the go and using the internet on their tablets and phones, you want to make the best of the small screens. Choosing close-up shots for your video is an excellent idea. These shots are more compelling on smaller screens that wide shots. The advantage to you for close-up shots is that they are more affordable to organize, light and shoot. This spells savings that a video production company can pass down to you the client. Plus with the increase in smartphone use and smaller devices since they are always on the go increasing your chances of effective marketing exponentially.

Editing Product Video Production

This step is the follow up to your script writing. You want professional editing in your video, because you want to ensure that your video is successful. The script lays the foundation, then after the video is shot you need to complete the editing process, eliminating anything that is weak or that doesn’t meet the expectations. Remember that the most effective videos are shorter ones – you just need the essentials of some good music and a professional narrator if and when necessary.

Animation and Product Video Production

Animations can improve your video, but often it can also increase your costs. When you are working on a tight budget, you may want to forego this addition to your videos. But if you can afford it, adding some motion graphics is a popular way to show your audience that what you have to offer is top quality. With a product video made with high-quality techniques, your target audience can see this in the video they will show even more interest to explore your product or service.

Product Video Production – Then What?!

Once you have created your product video, you will want to let the press know, regardless of uploading your video to YouTube and other video websites. Come up with a headline that is compelling and submit your video to the media even locally. Along with your video send out press releases with an outstanding writing. Offer up not just a link to your video but also offer the video on DVD. Include information about your business and your story as well.

Video production can be beneficial to your business. Though you may not have the expertise to produce a video of your own, you need to know what the whole process entails. This way you can have a better conversation with your chosen production company. This is essential, especially for small businesses on a limited budget.

Here at Solved Puzzle we can help you get on the track of success by creating a product video that can take your business to places. Let us help you blow your market open and reach your target audience today with our product video production services. Contact us today to and let us help you solve your puzzle.

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