A Secret Weapon: Local Video Marketing

Local Video Marketing

Local video marketing is a great tool especially for small businesses who are struggling to get their business known. A video can help your potential customers know you exist, know about what you have to offer and why are great at what you do. When they have all that information in front of them the will want to contact you.

You need to get with the reality of just how successful local video marketing has become in recent times. If you want to wrangle with the big boys, then you need to make use of video marketing along with other digital marketing efforts. Already have a Google strategy? Then now is the time to start a YouTube strategy. If you have neither, then you need to get going with the services of a local video marketing company.

Local Video MarketingToday’s consumers prefer video over text; no one wants to sit and read through a page of content anymore. Well not for the most part, yes there are still those who will sit and read but with many of us leading fast lifestyles. Time is of the essence, and most of us just don’t have the time to sit and read something. A video, however, can be played on the go, and it is just easier to digest than reading for the average consumer today. In a fast paced world your advertising and marketing plan must be able to keep up. And that is why you need digital marketing agency in Miami.

Most small businesses already know the importance of being in top spots on search engines. But in a previous post, we pointed out that YouTube is the second largest search engine in the world right now. Bet you aren’t even thinking about YouTube as a search engine, you are just thinking about Google, Bing and Yahoo, right? Well, guess what, YouTube results are ranking very high, and you want to get on that gravy train. It’s now or never, you are missing out on a powerful tool and a powerful opportunity for the growth of your business.

The Power of Local Video Marketing through YouTube

Let’s keep it short and simple here so the power of video on YouTube can stand out clearly to you.

  • YouTube is second to Google – yes, yes we said that already. What we didn’t do is give you numbers, now we are. The numbers say that YouTube gets approximately 1 billion daily searches.
  • Each month the number of unique visitors to YouTube is estimated at 65 million
  • Customer engagement on YouTube is very high with an approximate 46% of viewers taking action right after watching the video.

Is your mouth wide open from these statistics? It should be, now get yourself together. You know you need a local video marketing firm. But we won’t just stop there. Here at Solved Puzzle Agency, we love giving you the complete picture. Do you know why YouTube can garner those big numbers?

People love videos, and we love our cell phones. Guess what’s easier to do on a cellphone than read content? Watch a video of course! That is why people prefer watching videos over reading texts. It’s simply easier to do from a mobile phone, and we all are using our mobile phones for everything these days.

Drive Customers to Your Business with Local Video Marketing

The first thing you want to do is set up a YouTube Channel if you haven’t already done so. YouTube channels are tied to Google Plus Accounts. If you don’t have a Google Plus account for your business, you will need to set that up now. You can also use your personal account if you have an existing one.

Now you need to optimize that channel. This is a crucial step if your channel is not properly optimized this can lead to the detriment of your success in video marketing. What do we mean by optimizing it? Think of your Channel on YouTube as an additional website – the channel itself is your homepage and each video you upload can be considered a web page for the purpose of this scenario. You do optimize your web pages on your website to ensure they will rank well in search engines right? Consequently, in the same manner, you want to ensure that your videos are optimized so that they will rank well when someone starts searching YouTube for related videos.

Creating your Local Video Marketing Campaign

  1. Determine how many videos your campaign will need
  2. Figure out which keywords you want to target by doing the requisite research
  3. Create a story line and craft your call to action
  4. Shoot and edit your video footage
  5. Upload video to YouTube
  6. Do your on video SEO
  7. Embed your video on your blog or website
  8. Engage in your off video SEO
  9. Share the video on social networks – Google Plus, Facebook, etc.
  10. Add your video to major websites that publish videos such as Dailymotion and Vimeo

Following these tips will ensure that you can get a page one ranking for your targeted keywords on Google. With a page one ranking on Google with your Video you are already ranked on page one for both of the two largest search engines; Google and YouTube.

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If this information excites you, which it should, let’s try a small video to help with marketing agency your small business. You want to ensure you are doing this the correct way so as to maximize your benefits. Here are a couple of tips to ensure that you are getting it done the correct way.

Top local video marketing company

You want to target keywords while ensuring your video is short yet a valuable watch for your potential customer.

No Sales Pitch

The average viewer is trying to save money, so they don’t want a sales pitch. Instead, they want advice; they want a solution to their problems. Give them your advice and solutions instead of a sales pitch.

Local video marketing: Call to Action

You must tell the viewer what they should do next. Don’t just give them advice and the solution to their problem. Invite them to click on the link included in your video description or invite them to call your phone number.

GEO Tags

In the editing section of your video, you can include the location of your business. YouTube and Google want to know where you are. This can help them suggest your videos to persons looking for your services within that area.

Video Optimization

You want your title to be optimized as well as your description and any tags you use.

Share the Video

YouTube is great, but your video doesn’t have to stay there alone. The aim is to have people view your video so get it out there in more places including Tumblr, Facebook and anywhere else you can share it.

Embed the Video

When your video is embedded all over the web, YouTube loves it. There is the option for you to embed your video on your blog or other social media.

Your Website Address in a local video marketing

The website address for your business should be at the top of your description and should be a clickable link. Remember people don’t like to read on their mobile phones, so you want it to be at the top and it must be clickable so they can leave the local video marketing and go straight to your website.

Making the Best of Videos Already Online

If you already have videos online but you are not reaping any rewards from them, there is still hope. What you need to do, now that you know, is get those videos down, optimize them and re-upload them.

Don’t ignore the video boom and be left in the dust. Take the bull by the horns and get a local video marketing company to help you get your small business recognized. Enhance your local marketing plan and if you need any help doing so, we are here to assist.

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4 replies
  1. Jeanelle Countryman
    Jeanelle Countryman says:

    I like the fact that all it takes is a simple Google search to find details like this that will assist me become familiar with digital marketing in general. I’m curious, how long have you been operating in this market?

    Reply
  2. Dorothy Pointe
    Dorothy Pointe says:

    After checking out the content on this page, I can’t help but question what other marketing topics I still have to discover. Do you have any ideas or resources that I should look into that will help me get more comfy with this industry?

    Reply

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