SEO Miami: The biggest problem and the best solution for it
We all know the importance of Search Engine Optimization. You can drive high-quality traffic to your website, and you can turn that traffic into followers, leads, paying customers or even strategic alliances. When you show up on the first page of Google, one world of possibilities opens up. However, there is a HUGE problem with SEO Miami. Organizations still do not understand how it works and most companies even can’t afford quality providers. They end up hiring people that have no idea how to implement best practices, and they give up eventually as they do not see results.
How to fix the problem
There are four things about SEO that you need to understand to succeed at it:
Create a business blog: People are not looking on the web for you (Unless you are famous or they want to sell you something). People look for solutions to their problems. If you make a list of all of the issues and all the answers that you provide to your customers, you can put build a traffic magnet right on your website as search engines love relevant content to their audiences.
• Picking longtail keywords: Select longer keywords that can drive quality traffic to your website. Let’s say you provide real estate services, instead of using keywords such as “real estate Miami,” you can write about “real estate in Coral Gables.”
This will help you to drive a very specific audience that is more likely to convert. Also, ranking for these keywords takes less time, effort and resources.
• Backlinks: Links to your website are the best way Google can measure whether your content is relevant or not. If you managed to get other websites to link to your site, this would help you to build a reputation. Also, your site will increase its score and rank better on the search engines. Once you have created relevant content for your users, you can start linking to other high-quality sources. Then, you can reach out to them with a message like this:
I just wanted to reach out to you and thank you for your content. It adds a lot of value to my audience, and I am using your post as a reference on this article I created about [topic]: [Link to article]. Please let me know your thoughts as I would love to collaborate in future projects.
As you develop meaningful relationships with people all over the web. You will see that many of them will start linking natural and contextual links to your website. Make sure that you are consistent and committed to dedicating a few hours of your week to build and nurture connections.
(Warning: There are a lot of companies out there offering “paid backlinks.” I do not recommend implementing this kind of practice as it is considered a black hat strategy. If search engines detect it, you can be penalized and sent all the way to the end of the list)
• Yoast plugin: we have covered everything that you can start implementing today. However, you also need to make sure that your website communicates the right information to Google. Most people fail at this, as it starts getting trickier. I recommend you install an app/plugin called Yoast. They offer a free version of WordPress. You can also use it for a very reasonable monthly fee in popular platforms such as Shopify. This plugin will tell you what areas of your content you must improve, where to use your keywords, best practices and much more.
Of course, SEO in Miami is competitive, and some people do this for a living. However, you can still accomplish amazing results by implementing the steps explained above. Please let us know if you have any questions in the comments, I would be happy to clarify them.
On the other hand, if you are too busy to go over the tasks we mentioned, you can always hire a professional to handle the work for you. We currently rank on the first page of Google with very competitive keywords. Furthermore, we have helped many companies in the United States and LATAM achieved amazing results.