Are you a business owner in Miami? Are you wondering what social media marketing Miami has to do with you and your business? Let’s give you some information that should enlighten you.
Know What You Are Up Against
In the 2016 Kauffman Index: Main Street Entrepreneurship report, Miami was reported to have a high rate of business owners. It was reported to have about 94 businesses to every 1000 adults, meaning that the Miami area has over 30,000 businesses all trying to succeed.
Secondly, it was also reported that only about 45% of these businesses survive past 5 years. So assuming, there are 30,000 businesses today in the Miami area, it is predicted that in the next 5 years, only about 13,500 will still be operational.
What happened to the other 16,500? That is the question every business owner should be asking.
Let’s go back to our first question. Are you wondering what social media marketing Miami has to do with you and your business? To put it simply, social media marketing in Miami will help keep your business from being part of the 16,500 business that disappears from the scene in five years.
The truth is that there is a lot of competition out there and the only way you can succeed is by letting people know what you are doing which is where social media marketing Miami comes in.
A Great Product Is Not Enough
But I have a great product that people need! Sorry, that’s not enough. Have you heard the expression “doing business without advertising is like winking in the dark. You know what you are doing but no one else does.”
You have a great product and you know it. Your friends and family members have confirmed to you that this is the case. Let’s agree with them that your product is indeed great even though testimonials from friends and family are not always the most reliable.
So you have a great product, but how do you get people to know you have this great product? Did you say advertise? Yes! Advertise. You must advertise your products so people can know they even exist.
But advertising is pretty expensive. I can’t afford the kind of advert campaign I need to really put my product in the face of my target market…
Yes, it is and I was hoping you will say that. Traditional advertisement on television, radio, newspapers etc. will cost you an arm and a leg. To make any serious impact, you really need to run a massive campaign which makes it not very cost effective.
So what exactly are you saying? You just said I should advertise…
Yes I said you should advertise. The main issue is where you choose to advertise. Traditional advertising or digital advertising? Are you getting the drift now? The only way a startup business in Miami can successfully advertise without going bankrupt is social media marketing Miami.
What Is Social Media Marketing Miami
How often do you go on social media – Facebook, Instagram, Twitter etc.? When you visit these sites do you see some adverts? That is an aspect of what is called social media marketing.
Social media marketing Miami involves advertising on social media channels to people who reside or operate in the Miami area. Let’s again look at some interesting data.
As at the third quarter of this year (2017), Facebook had about 2.07 billion active monthly users. Just in case you did not get that, we mean two billion, 70 million users monthly.
The United States alone had about 240 million users. According to latest estimates, the current U.S population estimate is put at about 325,517,698. So let’s round it off to about 326,000, 000. This means almost 74% of the entire population are active on Facebook.
Let’s come back down to Miami. With a population of about 455,044 according to 2017 estimates, we can safely estimate a Facebook user base of over 300, 000. These are people you can easily reach on Facebook through social media marketing Miami.
Twitter has a global user base of about 328 million active users. About 70 million of these are in the United States alone. This again is another point from which you can reach your target audience.
What about Instagram? At the last count, it had about 800 million active users, with about 77.5 million of those residing in the United States. We could go on listing others like Pinterest, Snapchat and others.
We’ve listed all of the above to show you the massive potential available on social media. However, that’s not all.
Benefits of Social Media Marketing Miami
We’ve already listed above one major benefit which is the huge number of potential customers waiting on these social media channels. On its own, this benefit is not very significant considering that you may be able to reach more people using traditional advertising.
What then are the real benefits of social media marketing Miami? We will look at this right away.
A massive traditional AD campaign that will cover the Miami area is sure to cost hundreds of thousands of dollars. With far less than this, you can put your product and services before everyone in Miami.
Let’s break it down…
A study by Moz showed that Facebook Ads cost about 1% of the cost of Television Ads. Incredible right? Now imagine getting the kind of results you can get from massive television Ad campaigns with 1% of the cost? Ain’t that something?
About 1$ spent on Facebook will get your product before about 4000 people. Do not get too excited cos there’s much more to this and this will be explained as we proceed.
Social media will generally offer you more bang for much less bucks. That’s the real beauty of social media marketing Miami. On social media, a small business can compete with large corporations especially if you really know what you’re doing.
Precise Audience Targeting
In traditional Ad campaigns, it is not easy to target your audience precisely. You can attempt to place your television and radio adverts at time belts you believe your target audience will be watching or listening.
You can also place your adverts within programs you think your target audience love, in newspapers you think they read or magazines they likely love. That’s a whole lot of maybes for one Ad campaign.
With social media marketing Miami, the guesswork is totally taken out of the equation. You can target your audience based on location and multiple interests. What this means is that your Ads are shown only to people who will be interested in what you have to offer.
Unlike with traditional advertising where your Ads are blasted to a whole lot of people hoping they get interested, with social media marketing Miami, your Ads are shown to people who are already interested in what you are offering.
Fully Measurable Results
When you run a traditional Ads campaign, you do not have any way of getting an accurate report of how well or badly your Ads did. You just pray and hope they do well. If you begin to get more calls and visits, then you know they did well. If you do not, you know they didn’t.
With social media marketing Miami, the case is totally different. The reporting is amazingly precise. You will know exactly how many people eyeballed your Ads and how many engaged in one way or the other. You will also know exactly how much each of these responses cost.
With this, you can choose which Ads to continue to run, which to stop and how much your budget should be for maximum impact.
Increased Search Engine Ranking
When you run a comprehensive social media marketing campaign, one of the benefits you will derive is an improved search engine ranking.
According to Social Media Examiner, research showed that almost 60% of marketers who used social media for about a year noticed an improvement in their search engine ranking. It surely wouldn’t hurt to have your search engine ranking improve.
Increased Brand Authority
Leading up to this moment, you may have been led to believe that social media marketing Miami is all about placing Ads. Sorry for giving you that impression.
Social media marketing Miami involves much more than that. One of the things that social media marketing requires is posting of comments and articles.
When a brand is constantly putting out helpful comments and articles in its area of expertise, after a while, it becomes an authority on the subject and people come to its page specifically to get answers. If people come to your brand for answers, how much more easier do you think it will be for them to come to you when they are ready to make a purchase?
Having built trust with insightful and helpful posts, when anyone needs to purchase the product or service you offer, your brand will be the very first option. That’s actually one of the core teachings of inbound marketing.
Greater Insight Into Your Marketplace
Many times we believe we know the demographics of the people that will be interested in the products or services we offer. A number of times our assumptions are far from reality.
One thing social media marketing Miami does is that it allows you have greater insight into your marketplace. From your interactions on social media, you can actually begin to see the kind of people who are really interested in your products and/or services.
This won’t be guess work but actual fact. When you know for a certainty the demography of your actual market, you can begin to properly target them with relevant content and strategy.
Improved Customer Relationship
Social media marketing Miami offers a wonderful opportunity for you to have a close relationship with your customers and clients. When a customer or client comes to your post or profile and makes a comment and you respond quickly, it feels like a one on one relationship.
This quick and easy communication platform makes it easy for you to answer questions quickly, attend to complaints and restore customer confidence when service has somehow gone bad.
This is also a good platform to make offers, give gifts etc. that will grow your brand popularity. Have a new product? This is the platform to launch it without stress.
Truth be said, any business that does not have a social media team is not ready for business in this age.
When someone reads your post and likes it, they share it. When they share it, more people see it. If they also read it and like it, they also share it and the chain continues without your continued participation.
All you need to do is continue to put out great posts and people will be helping you spread it. All these culminate in one thing – increased patronage.
As people read and share your posts, more people see it and more people eventually come to do business with you.
Easy to Start
One of the best things about social media marketing Miami is that it is easy to start. The first thing you need to do is create a profile on these social media platforms and this is usually free.
You can actually start doing a whole lot and seeing some result with your social media marketing without spending a dime. Of course, to really begin to take advantage of all it has to offer you will have to invest some funds.
It is easy to start, however, when you are ready to take it a couple of notches higher, you may need to get some help.
Quick Tips to Get You Started with Social Media Marketing
Like we noted above, you can get started right away. To keep it simple, you can start with one or two to get a feel of social media if you’re not already an avid user.
Create a Facebook page. This will be linked to your personal Facebook profile but it won’t be a public link so no one will really know the page was created by you.
When creating the page you will be required to provide some information about the business. This will help direct your page to the right audience.
Your page is up but it has no following. The easiest way to start is by inviting your friends to like and follow the page. Certainly, a few of your friend’s may just humor you and like the page.
The next thing you need to do is create content. This is where you can really begin to grow your page’s following. Create content that will attract and engage readers. If you can achieve this, your content will be shared and more people will like and follow your page.
The next thing to do is create content again, and again, and again. Content creation should be a constant. There is so much content out there that you need to constantly put something good out or you will be lost in the crowd.
This is a process which may take some time so keep at it.
Create a twitter account for your business and when you’ve done this, search for people to follow. It may help to follow people who are in your line of business. As you follow people hoping that some of them follow you back, begin to put out great tweets.
Be consistent with your tweets and you will gradually build a following. Once again, this is a process that will take some time.
Once you have successfully managed these two, you can then consider including others like Pinterest, LinkedIn etc.
Getting The Most From Social Media Marketing Miami
To get the most out of your social media marketing efforts, there are few things you need to take care of. Let’s look at a few of them.
Have a Strategy for Your Social Media Marketing Miami
People today say “If you fail to plan, you plan to fail.” This is true of social media marketing. You need to have a strategy for your social media campaign. Without a strategy, you will be all over the place without making much impact.
Have A Content Marketing Plan
It is important to have great content constantly delivered on your social media channels. These contents should however not be delivered whenever you like and the same content should not be delivered to every social media channel. It’s best to have a plan.
For frequency of posts, you can decide to post content every Monday, Wednesday and Friday on your Facebook page, 3 times a day on Twitter etc. Having a plan makes for consistency. It helps you stay focused with content preparation and it also signals some form of dependability to your readers who know when to expect posts from you.
As part of your content plan or strategy, you should know what works best for each of your social media channels and post to each channel, content that is best suited to it.
The proper use of images on social media can lead to a higher level of post engagement. A picture has always be worth a thousand words. In fact, it is worth more on social media.
Maximize the power of images by using them for your posts or alone. Look at how popular and engaging memes are today.
Audit Your Performance
One of the benefits we listed about social media marketing Miami is that reporting is precise. This helps you know the results your effort are yielding. As you post on your channels, check back to see how the posts are performing.
Why is this important? If you notice a couple of posts that are doing very well, take a look at them so you can focus on creating content in that mold. You want to replicate what works, that’s obviously the smart thing to do.
If you do not make it a habit to constantly audit how well you are doing, you may end up doing a lot and not getting much by way of results.
Boost Your Posts
There was a time when your posts on Facebook were visible to everyone who likes your page. That is not the case today. To really put your posts out there on a large scale, you need to boost your post.
While this does not necessarily cost so much, it requires proper targeting so your posts are not just shown to any and everyone but only to those who will be interested in what you have to offer.
Getting Overwhelmed? Get Help!
Truly, we could go on and on with these recommendations but the truth is that many would not be able to keep up. From planning a social media marketing strategy to planning your content strategy, auditing your efforts, boosting etc., it can all be too much for many.
The fact that these strategies have to be repeated for each social media channel has pushed many wise businesses to get professionals to handle this aspect of their business.
If you find that you are overwhelmed by all that has to be done, the smart thing to do is get help. There are a number of companies that will help you with your social media marketing campaign Miami.
When you work with a professional team, every aspect of the campaign will be handled professionally, allowing you to focus on the important task of running your business.
Social media marketing is actually just one aspect of digital marketing. For a holistic marketing plan, everything has to work together seamlessly which is why it is in your best interest to employ the services of a reputable and professional digital marketing company.
One such company is Solved Puzzle. Solved Puzzle will help you with every aspect of your digital marketing which of course includes social media marketing Miami.
Operating out of Miami itself, they understand the terrain and the people and can, therefore, help you devise a strategy that will bring your business to the fore in the Miami business space. Much more than devising the strategy, they will also help you implement them efficiently.
Social media marketing Miami is clearly a tool that can grow your business tremendously. Take advantage of it today.