Miami social media marketing: Social media marketing is all about getting your business an exceptional presence on social media platforms; a Digital Marketing Agency in Miami or anywhere else will be handy to take this challenge. But when it comes to social media marketing we are talking about a complex maze. A puzzle that is almost impossible to solve. Good thing we are in the business of solving puzzles for you; and we can help by creating the right social media marketing campaign that will work for your company.
When it comes to social media for your business; we are talking about a whole different game than what you do on your personal Facebook, Twitter and Instagram accounts. When it comes to your business on social media, you want every post to provide a return. For your posts to do that they have to be more than just pretty pictures and famous catchphrases. But it is a lot of work, and we can help you get it done.
Social media often feeds into the discovery of new content such as news stories; “discovery” is a search activity. It can also help build links that in turn support into SEO efforts. Many people also perform searches on social media sites to find social media content. Social connections may also impact the relevancy of some search results; either within a social media network or at a ‘mainstream’ search engine; this is important in a Miami social media marketing environment.
Remember that Social Media Marketing is a new player in the field of Digital Marketing where brands and consumers face each other; trying to make the game more organic, functional and efficient for both sides. If this is the case, we can ask: Has advertising changed? Has the way of seeing the product or the brand changed? Has the consumer changed? If this is the present, what will the future hold for us in terms of marketing?
The evolution reached marketing and advertising. As expected, the techniques and approaches have to change; not only because the speed at which the world moves requires it, but also because of the value and weight it has the market today. As consumers, it is easy to describe our need in this new millennium: we want everything, and we want it now; this is how the market has raised to the point that producers and brands have seen the need to force and change their limits to reach and sell the demands of the audiences.
We know you want to maximize your reach on social media and so you have to optimize planning for the various social media platforms you want to be on. There are many social media platforms, and they are always evolving, and more are still popping up. So you need a professional or a team of professionals to adequately and efficiently manage the social media marketing campaign of your company. Professionals can help you with everything from conceptualizing; implementing, designing and sustaining and monitoring your marketing plan in a Miami social media marketing environment. Here at Solved Puzzle, we are efficient in managing many social media platforms. We have also worked video production in Miami.
About Social Media
You hear the term “social media” a lot these days, and it is often used to describe Instagram, Facebook, Snapchat and Twitter among others; but these are the most popular. The phrase is commonly used in a very vague way and often it is used to describe almost every website. But really, what is social media? This is any means of web-based communication that allows you to interact with and share information with others and vice versa. The definition is quite broad but social media is a broad term as well.
Selection of Social Media
Depending on the characteristics of your product and the market to which you are oriented; you must choose the most appropriate social media in a Miami social media marketing environment: Opt for Facebook, Twitter, and Pinterest if the goal is to build a connection through emotions and generate a roundtrip with your audience.
Likewise, Instagram has also gained ground in the business world. On the other hand; if you oriented to the professional market, LinkedIn is the best option to direct all your efforts. Also, consider being present in Google+ it can positively contribute to improving the positioning of your website.
We recommend that your presence should be on all social media networks (according to your product and audience) you have to lean on all the tools that can help you boost your actions. Integration is the key to success!
Common Features of Social Media
- User Accounts – any site that allows for the creation of personal user accounts can be considered a social network.
- Profile Pages – sites that require you to have a profile page including a photograph, a bio/about me section, a feed of recent posts and recent activity.
- Personalization – along with profile pages there is often the ability to personalize the configuration of your page adding tabs or sections, things for your news feed, things that you wish and not using those you don’t want.
- Friends/Followers – sites that allow you to connect with friends or to follow them.
- News Feeds – social media sites usually have newsfeeds; yours is based on the people you follow or are your friends; whoever you are connected to. This information is updated in real time to show the most recent happenings.
- Notifications – social media sites and apps always allow for notifications. Users most often can control when they receive announcements and what they are notified of.
- Information Sharing – these sites offer a means to post, update and save information to a user account and from and to other user accounts as well.
- Rating/Voting Systems – some sites such as movie review sites and shopping sites depend on ratings and reviews
- Comment Sections / Like Buttons
Social media marketing can help with many goals, such as:
- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand association
- Improving communication and interaction with key audiences
The bigger and more engaged your audience in a Miami social media marketing environment on social media networks, the easier it will be for you to achieve every other marketing goal on your list!
Social Media for everyone
The world of social media is as diverse as the world itself. We can find more massive networks, like Facebook; Twitter or Google Plus. But there are also more exclusive that focus on a particular interest such as dogs or karaoke. Amazing, right?
Also, some focus on a particular format such as photography, for example, Pinterest, Flickr, Instagram; videos as is the case of Youtube, Vimeo or Vine.
For years, Facebook has represented the most used social network in the world and is on top of the list of preferred ones. Until now, this platform has 1550 million registered users.
If you have asked yourself, why Facebook has this numbers? The answer is straightforward: they are open to change. This platform was the first to generate continuous changes in its algorithm; in its appearance and its options, they are always in the search for better features that create better experiences for its users. The videos and photographs reach approximately 70% of the participation of this platform.
Since the continuous change and movement of the digital world, many have been announcing the fall of Facebook. But this platform has fought to keep its audience; like getting to the videos on the platform, the GIFs, the memes, the live broadcast and even a continuous change to visually make it more friendly.
Without a doubt, Facebook doesn’t seem to slow down its route on the empowerment of Social Media Marketing; but we can’t forget that every day hundreds of new ideas become part of the digital communication Can Facebook survive for many more years?
The king of photographs. Flickr is in the past, being crushed by this titan with more than 400 million registered users. Instagram is undoubtedly one of the favorite platforms of the audience (of different ages); as it refers to the exchange of moments through photographs immediately.
Nowadays when the audience wants instant content, the text has moved to a second place; where video and images have been approved to rule and give the consumer what is faster and visually more rewarding; this gives us more positive results in the strategy of Social Media Marketing. This is how YouTube has become the king of the videos, a unique platform in its style where almost 1,300 million users have found a community that satisfies their tastes and needs.
Much has been said about the death of this social network before we entered Twitter every day and now you do it few times a week when you want to know a specific new. But although this social network has struggled with changes and we no longer use it like other social networks; it remains one of the most used with 320 million users by 2016 because of this fundamental factor:
The chronology of messages in real time. And do you know why we still like this function? Because everyone wants to know everything now; Twitter tell us at the time. Do you want to know how your favorite team’s game goes? You probably look for it on Twitter. The first action of a user before knowing a world situation is to enter into trending topics and see what it is about, an experience that you don’t get in other social media.
Benefits Of Social Media Marketing
– Increased Brand Recognition.
Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you more accessible to new customers; makes you more familiar and recognizable for existing customers in a Miami social media marketing environment. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks
– Improved brand loyalty.
Brands who engage on social media channels enjoy higher loyalty from their customers; The Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.
– More Opportunities to Convert.
Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion.
– Higher conversion rates.
Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting with social media channels. In a Miami social media marketing environment where brands can act as people do, and this is important because people like doing business with other people; not with companies.
– Higher Brand Authority.
Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.
– Increased Inbound Traffic.
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor. The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.
– Better Search Engine Rankings.
SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. It’s no longer enough to regularly update your blog, ensure optimized title tags and meta descriptions, and distribute links pointing back to your site. Google and other search engines may be calculating their rankings using social media presence as a significant factor because strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.
-Richer Customer Experiences.
Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have in a Miami social media marketing environment is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.
– Improved Customer Insights.
Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening. For example, you can monitor user comments to see what people think of your business directly. You can segment your content syndication lists based on topic and see which types of content generate the most interest—and then produce more of that kind of material. You can measure conversions based on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue
Making Social Media Work for You as a Digital Marketing Agency
The Social Media Examiner notes that out of 97% of social media campaigns, 85% of businesses aren’t using the best one for their needs. Let us help ensure that you are not in that 85% statistic. Let us help you empower your social marketing presence. The truth is that there is no one size fits all solution to media management on the internet. Some products and services will work better on some Social Media networks over others.
We will ensure that we select the right social network to significantly increase your chances of having a successful media marketing campaign. We can also work local video marketing using methods of segmentation to reach the right public. Not only will we be selecting the social channels we think are right for you but we will also recommend the goals that you can attain for based on your resources and your needs.
We listen to your customers
Once your social media platforms are up and running, we will make sure we listen to your customers. Social media is more than just an instrument for market research. With information, we gather from your customers so we can discern the social media trends and use them to your advantage. This is when we can put your content to work, and we will do all the hard work that includes the posting, the distribution, and the scheduling to get the best performance. Some marketing companies in Miami are pretty experienced in this field. You can also look up advertising agencies in Miami.
It is a lot of work to get through the ever-evolving social media scene and get a return on your investment. We have mastered the landscape, and we know how to analyze consumer behavior on the various media channels. The solution for all your media marketing, social marketing, and media management needs. Solved Puzzle is the agency that can help you to increase your following while going so much further than just a large social media following.
We can create the relationship with your audience that is meaningful and mutually beneficial for both you and your followers. Social media marketing is a powerful tool if used in the right hands. As a Digital Marketing Agency in Miami, we can help improve your awareness, increase your website’s traffic, increase the amount of app installs you are having and generate more overall leads for your business which will mean an increase in profitability and brand awareness.