“Any intelligent fool can make things bigger and more complex. It takes a touch of genius and a lot of courage to move in the opposite direction”– Albert Einstein. We hope the current situation in Internet Marketing makes Albert proud. You can avail help in Internet Marketing from the digital marketing agency in Florida.
We’ll be explaining Internet Marketing here, including a detailed analysis of SEO, PPC, Facebook, Twitter, Google and how a digital marketing agency in Florida like Solved Puzzle is the best solution.
How the digital marketing agency in Florida relates to internet marketing:
When it comes to internet marketing, a little education, solid planning, and hard work can lead you down the right path. You will feel comfortable with internet marketing as you dive into it.
Maybe your current website company is telling you they’ve got you covered for SEO, PPC and more for just 599 dollars a month, or it may just be one your close relatives that have you convinced that he can now channel Steve Jobs? Well, we know this may sting a little, but that’s just not possible.
It is very difficult too simply buy yourself to the top. Maybe you used to be able to, but with the crazy and frequent updates in the social media frenzy, your hopes of buying your way to get to the first page of search engine results have been eliminated.
The algorithm has taken control, it’s all about strategy which takes time. Investment and measurement are the two tools that have proven to be the most efficient
Google and their peers have successfully declared war on junky sites, lack of poor content, and especially lazy marketing like letting a vendor to post the same content everywhere.
They’re in the business of information and if your content is not informative, relevant, unique and popular, they’ll simply switch to another website.
Try posting the same content over and over across your sites and social media. It’s a surefire way to guarantee the demise of your internet presence.
So where do we begin with content? Does a digital marketing agency in Florida helps you build it?
This is a big one, social media authorship. SEO encompasses everything from PPC to retargeting reputation, likes, links and much more. It’s all very complicated, but we’ll handle it.
Don’t you worry, says the parade of vendors, all convincing you that they can do the SEO job better than any other.
Internet Marketing components are all pretty logical if you grasp the basics and understand that every part is important and it all works together.
Successful internet marketing simply takes a bit of understanding, holistic strategy, and good old-fashioned hard work.
So let’s start the journey with search engine optimization. In case of SEO, the search engines loyalty has to be with the user or the one who is searching.
In a nutshell, Google’s life purpose is to tune down the stupid and tuned up the smart. It has to focus on the user, create amazing content that people will love and then share.
That applies to videos, pictures, articles, infographics, etc. That’s right! It takes time, money, resources, and smart people. But, if you build great content, legitimate backlinks will come to your site. That explains to Google that you are relevant and it will start referring you to its users.
First, Google wants to create content and prove that you’re legitimately popular. It simply says no spam links, please.
So if you’re not producing great content, then you need to examine your marketing philosophy and maybe your head, while you’re at social media, serves as the transportation system for any worthy content.
It’s not just about getting likes or followers. That’s not the name of the game. Think of social media as the popularity contest for your content.
Good content brings engagement, which equals strong social signals to the search engines, and you must be measuring Facebook, Twitter, Linkedin, Pinterest and more to decide who will be prom queen or king.
Google+ is a social platform too, but it stands alone in a world filled with people who are Fans of Facebook and Instagram.
Take note that social media is all about interaction and engagement with your target customers and whether they find the information you’re sharing valuable or not to maintain reputation management.
Can a digital marketing agency in Florida help you to protect your reputation?
Companies operate in an era where the consumer can make or break you with a few clicks of the button. Imagine seeing your company’s name next to the words, fraud, scam, rip-off bad service or zero reviews.
You have to protect your company through listening to proactive ideas and the correct reactions. Getting bad reviews or complaints are a part of the business. It’s hard to satisfy everyone all the time.
So when a mad customer decides to ruin your credibility, you want to make sure you have taken the right steps to address it and prevent it from showing up on the first page of Google, PPC and retargeting. A digital marketing agency in Florida such as ours can help you set up a system that protects you.
Well, let me also tell you that you could pay to jump right in front of someone who is actively searching for your exact product.
What if I told you that, when people visited your site, you can then continue to follow them around the internet like a magnet and continue to message them over and over again imagine what that could do to your business.
This is what PPC and retargeting can do for you. It’s a must and it is the quickest way to get in front of your target audience.
Video marketing is huge and in fact, the second biggest search engine is YouTube.
If you’re not creating videos, get another head check and then get started by creating a video right away, but remember the rules of great content still apply to video marketing.
Now, let’s talk user experience. Clean, simple and easy are in and confusing or ugly content cluttered are out. Take a look at your website and see if you feel a sense of anxiety. If so, make the adjustment quickly.
Okay, we decided to mention Google+ by itself, because Google controls the search industry, so you better be playing on their social media platform.
They’re making people take ownership of their content and rewarding those who create great content.
Often so, what’s the conclusion when you understand the basics: internet marketing is pretty illogical, but it is imperative to remember that these activities truly are connected, codependent and interdependent.
How a digital marketing agency in Florida works:
The necessity for your business to have an outstanding online presence and website has never been greater. Our digital marketing agency can bring your brand to the masses and ensure your image online is nothing short of impressive
At a digital marketing agency in Florida, we are constantly aware of the current and historical online marketing industry, statistics and trends, as well as customer behavioral trends that affect your business.
We are on the front lines of this industry as we constantly test online marketing techniques based on our research and what we have been learning over the years.
More importantly, we have the desire to make your business much more successful.
No one knows your business and your goals more than you do. We take the time to listen and understand your business products services and who, when, where your customers and competitors are?
We also take note of your past marketing activities to give us a clearer picture of how to help you who we are, and our approach that enables us to help you guys.
To provide a unique consulting experience to you through our in-depth engagement, a customized plan to expand your online presence and increase the attractiveness of your brand will be created.
We follow a cycle beginning with an in-depth consultation to identify your needs and determine the best strategy for you.
We then measure and analyze the results and listen to your feedback so that we can make our online marketing efforts for you a success.
Not all businesses have a strong online presence or an online presence at all, and that’s why their sales are plummeting and inquiries are dwindling.
The shop is quieter than ever and you’re left wondering why, even with lower prices and better products, customers seem to be favoring the competition.
You do not want to be like those businesses, you want to market your products and services online, and you do not like the thought that your prospective customers do not even know that your business exists.
How can a digital marketing agency in Florida help you to increase awareness?
Well, that’s a good start and you’re on the right track: 91 % of people online use search engines, 78 % of consumers also use online media before shopping locally.
This means that your customers were never gone. They simply moved online and are using search engines and social media to find local businesses they can shop from.
If they can’t find you they can’t buy from you. Here’s more, 66.8 % of Internet users prefer Google over other search engines.
If you dominate Google, you’ll dominate the search rankings and your business will be visible to your prospects, but what does it take exactly to dominate Google having a website.
Just having a website is not enough. You need to optimize it for search engines such as Google, Yahoo, and Bing.
Optimizing websites is called SEO or Search Engine Optimization.
SEO ensures that your web pages are crawled and indexed by search engine robots with proper SEO.
You’ll know what keywords your prospects are using when they are looking for products and services you provide. We can then optimize your web pages with these keywords so that Google’s search algorithm will rank your pages higher.
The higher they rank the easier your prospects will find your site and the faster they can buy from your store or service.
Are you a local business? You should know that 59 % of consumers use Google every month to find a good local business without SEO.
You’re hiding your local business from three of your five prospects to make sure they can find you, you can use local marketing optimization or what we call local buzz.
This ensures your business also comes up when they search in online maps, reviews local directory listings and check-ins in your area of operation.
If you are looking to turbocharge your local online marketing efforts and want to focus on a marketing effort external to your website and the local mobile and social arena, then you want to know more about our local buzz product.
Prospects are searching for products and services using Facebook, Twitter, and other social networks.
After all, one in every six minutes spent online is now spent on social media. Use social media optimization to ensure your business is present and visible on social networks, especially Google+.
Google’s very own social platform can give your SEO efforts an extra boost
You can ask your digital marketing agency in Florida to implement PPC or pay-per-click marketing if you’re in a hurry to reach the first page of Google. PPC displays your ads alongside search results instantly.
It’s perfect for websites with an online sales funnel ready for markets where keyword competition is very high and you only pay when your ads are clicked.
So it’s also cost-effective. Similarly, any digital marketing agency in Florida provides PPC remarketing that allows you to display banner ads to people who have visited your site and left.
This gives you another chance to drive them back to your website so that you can get that lead or sale.
They see your ads, you get brand exposure and again, you only pay when your ads are clicked, but what if your business already comes up in the top search engine results, but the results are undesirable, like pages containing negative reviews use online reputation management.
While we cannot fabricate reviews for you, we can publish your genuine customer reviews in the right places, ensuring that positive results push down the negative ones to increase your brand reputation online.
We also publish positive media and content to your social media accounts, external blogs, websites and publish press releases.
We also have the software and expertise available to monitor your online reviews and help you recruit new positive reviews, mediate negative reviews and much more. Remember that all these services aim to drive traffic back to your website, and if that website is not mobile responsive, then we’re wasting precious marketing money.
A Google study shows that 67 % of customers are more likely to buy from a website that is mobile friendly. 48 % of them feel frustrated when viewing a non-mobile friendly website.
Getting a mobile responsive website helps you convert into leads and sales. Also because mobile Internet users will outnumber desktop Internet users this year.
Having a mobile responsive site means you are preparing your business for the future. And, finally, before you start any form of optimization, always ensure your website gets a thorough audit.
A professional website audit ensures your site has no underlying problems. These problems might keep the search engines from finding it and ranking it. After all, your website may suffer greatly due to algorithm updates, like Google, Panda, and Penguin.
You need to make sure your website is in compliance with the latest search engine updates and our professional website audit will let you know what needs to be modified on your website to ensure compliance.
If your competitors are serious about growing their business and gaining more customers, they are probably employing one or more of these services. You can still get more leads and sales and beat your competition in the online arena.
We want to get to know you, your business, your needs and what needs to get done to make your business successful. Our passion comes from the desire to see your business grow. Contact us today to see how we can help market your business online successfully.
Benefits of a digital marketing agency in Florida:
It takes money to make money. If you want to expand your brand, increase sales and grow your business fast, then you have to invest money in your marketing. To make it happen, you have to invest in digital marketing. Your business should be very visible in the online world. Why?
Because your potential customers have moved online. They’re actively searching for products and services. 91 % of your potential customers use search engines frequently. This explains why 94 % of businesses rank SEO highest with growing importance.
As people find you on search engines, local search has grown 300 % from 1 billion in 2007 to 4 billion. In 2013, 78 % of local searches done on a smartphone result in a purchase and on tablets, 77 %.
A digital marketing agency in Florida knows your potential customers are now using their mobile devices.
Users are searching for local businesses and things to buy. Is your website ready for mobile commerce? Is your website mobile responsive? 62 % of companies reported an increase in sales after designing a mobile-friendly website. Global e-commerce sales reached 133 billion in 2013 and will reach 626 billion in 2018. Your customers are spending 1 in 6 minutes online on social networks.
Do you have a brand presence on Facebook, Google+, Twitter, and others? You can do everything at the same time. From directing the core aspects of your business to every important task. Things like business development, finance, supply chain, production, marketing, and sales. Everything, right down to online marketing, web design, SEO and local social Media can be done.
Other enhancements include PPC online reputation, website management, audit content, writing, editing, layout graphic design, website architecture, building links etc. We are making sure that your business information is accurate and consistent on local directories and maps.
Monitoring reviews about your business on the internet, yellow pages, and local directories; social media business, page design on Facebook, Google+ and Twitter. We can also help you with blogging, linking and sharing the content.
They already have a responsive website. Also, they are employing SEO, local marketing, social media, marketing, PPC, and ORM. As a group, they are producing publishing and distributing content to expand their brands.
You have to take your marketing up a notch higher than what your competitors are doing. A digital marketing agency in Florida can help you get there.
You have to carefully plan your marketing budget and entrust your goals to a digital marketing agency in Florida with years of experience. That way, you can focus on growing your business, keeping your sanity and staying ahead of your competitors. Successful businesses calibrate their marketing budgets.
Accordingly, studies indicate that 60 % of companies are planning to increase their overall marketing budgets for the year ahead. There was a 26 % average increase in budgets. While 73 % of these businesses increased their marketing budgets by 30 %. The same study indicates that 71 % of businesses have increased their digital marketing budgets.
It is advised to invest at least 10 % of your gross annual revenue into your strategic marketing. If you’re a start-up or will be launching a new product or service, be cautious. It is advised to invest as much as 20 to 30 % of annual revenue to really ramp things up. Actual marketing budgets and certain industries can reach as high as 35 %.
Yes, it takes money to make money maximize your marketing budget. By going with us, expand your brand through our high-caliber services, responsive web design, SEO local buzz, and social media. You can also see the online reputation, management, and more. Contact us now for a free consultation on how to successfully harness your Digital marketing budget today.
Digital vs Traditional
This difference can be better explained by an example. On a bright and sunny morning, Johnny and Joey decide to start a business. They both had some great ideas and went on to implement them. Johnny decided to start a brick-and-mortar store to sell his products. He rented out a nice building in a prime location.
After that, he hired a couple of salespeople printed brochures and flyers. The last step he took was that he advertised in the local newspapers. Within a few weeks after that, Johnny started seeing sales and a lot of local customers.
Johnny was excited, but he had very high overheads and very low-profit margins. Yet he decided to wait a couple of years to see some growth. Joey, on the other hand, decided to start an online store to sell his products.
Joey got a nice-looking website with a catchy name. Then he hired a good digital marketing agency in Florida and outsource all his online marketing to them. They came up with a strategy to create an online presence. They worked on creating unique and good quality content. Also, they implemented SEO strategies and signed up for pay-per-click advertising.
Within a few weeks, Joey started seeing sales and a lot of customers from all over the country. Joey was happy since he had very low overheads and very high-profit margins in a few years. Joey diversified and created more online stores for different products.
A couple of years later, Johnny and Joey meet again. Joey tells Johnny about his marketing strategy and Johnny realizes his mistakes. Traditional marketing can only get you so far.
Think local, but at global digital and content marketing strategies help reduce your marketing overheads which can be reduced by 39 %. Thereby increasing your profit margins.