Professional search engine optimization is widely known as SEO. The primary purpose of professional search engine optimization is to generate a distinct collaboration between the content that is published on a web page with the results of search engines (Google, Bing, Yahoo). In other words; it is in charge of making a bridge between the user and the content.
Defining professional search engine optimization
Introducing some details regarding how professional search engine optimization works is vastly necessary. The term may sound a little terrifying or even unknown. Before doing research for this article, I didn’t know that professional search engine optimization was the long form of SEO.
For you to be able to understand what professional search engine optimization means I’ll compare it to a typical situation as an example for context. Let’s say you are going to watch a movie. There’s always a genre you feel more “attracted” or “familiar” with; hence you relate a title to the genre, and voila, you end up by selecting a movie under previous characteristics, and therefore you watch the film.
You may not see it, but the film chosen has a background system based on popularity, reviews, maybe a friend told you to watch it or maybe it simply grabbed your attention. There’s always a story behind. Well, so far we have that a system is needed to get to a conclusion. Engines are making those findings (conclusions) every time you type a word.
The results will end on popularity, reputation, and rank of an individual topic.
Here’s where professional search engine optimization makes your web page life easier. Why? Because professional search engine optimization has the clear view and techniques to position the web page, blog, virtual magazine among other types of virtual content through an equation which is read by the engine.
Selecting the most relevant keywords related to your field or making the right backlinks will boost your page into the top results. In the end, people know what they’re searching for. So professional search engine optimization will make the link between the user and your services valuable and high. It also improves traffic and clicks, meaning more visitors and of course potential new customers.
International, national and local SEO. National SEO and International SEO are different and the factor responsible for it is called Geo-Targeting, for example, this client is international: Cuidado de la Piel by Elixir by La Maga, and this is a National client: Relocation Companies by Happy Miami Expats.
How to do search engine optimization
It’s always better to have strategies, for everything you do. Following a blind path, is never as wise as the one you have a vision of. So I’ve made a list of the basics on how to do professional search engine optimization.
- Determine your target audience and their interests
When launching a marketing campaign it is vital to know who you are marketing to. It’s also important to include the professional search engine marketing side of things for SEO purposes.
How you do the marketing and the assets you use to do it effectively may include a local video agency or a product video agency. Defining the target audience involves age, sex, geographic locations and most importantly their needs (pain points). Knowing what they want, how they want it and what are the needs that are not being covered will help you to prioritize the content that is shared on your web page.
- Categorized keyword search
Asides from the first point, this is another fundamental of doing professional search engine practices. There’s no need to be a magician to catch and select proper keywords. It only takes a little research oonsearch volume and adaptation of your method. The truth is that beyond providing help to improve traffic and clicks what keywords do is to grant the chance for communication. How? Well, people ask google (google do the match), and you’re the answer.
- The Strategy has a huge impact. Below is a list of things to keep in mind when coming up with a strategy:
- Be specific regarding terminology related to your business
- Go Specific with design elements
- Take as many valid URL’s for consideration
- Choose the right internal linking
- Choose the right external linking
- Set the goals on who to go after
- Prioritize your site features and content
What is search engine optimization
We already know that professional search engine optimization or SEO is the one in charge of positioning your website correctly to be found on search engines such as Google, Yahoo, Bing, among others. In other words; SEO communicates your idea of content to the search engine, and the search engine recommends your website.
At this point what I want you to know is what are the things that searching engines are looking for and what are the things they’re not turning their heads at.
Professional search engine optimization: let’s name the do’s and dont’s
Search engines are always doing their jobs as best as possible and they do it by determining the relevance of what users are looking for. You can determine the relevancy by a lot of different factors. However, the ones that garner the most attention are these:
- Content: Which in my opinion could be the most important. The content has to have a thoughtful text on the page, winning titles and catchy descriptions (according to the established SEO parameters).
- Performance: Overall your website has to be neat. Preferably without code errors and is not slow-working.
- User Experience: How’s the interface of your website? Does it look nice and edgy? What are the chances of getting lost while navigating through your site? Does it look safe? Those are all questions made by the engine, believe it or not.
Trying to trick the engines to get more clicks, visitors and positioned content will not do to you any good. On the contrary, the chances of hurting your website traffic are countless. Here is a list of things to avoid:
Excess of Keywords: everything in excess is wrong; no exceptions. Overusing keywords is definitely a no-go SEO practice.
Purchased Links: Buying or renting links for SEO and traffic purposes can give you a lot of trouble. It is defined as a violation of the good SEO practices, and therefore you risk to lose all chances of getting in a good and comfy spot.
Poor User Experience: Put all of your efforts on giving a good interface experience. Make it easy for the user to get around. Tricky to follow road maps affect your bounce rate. The bounce rate is the percentage of people that navigate out of the web after viewing only one page. Search engines have the power to validate your bounce rates, if it’s too high, something might be wrong.
Search engine optimization techniques
Nowadays the awareness and implementation of professional search engine optimization (SEO) parameters and guidelines for all kind of companies and businesses are drastically growing. While selecting the content and topics for this article, I realized a lack of relevant content regarding search engine optimization or SEO. Not all sources make good references. After doing a well-oriented research, I’m ready to provide you with my findings and advice.
Tips and techniques
During the process, it’s important to commit to the cause fully. The search engine results are really thanks to algorithms, but those algorithms tend to change regularly. Keep in tune with the updates and marry SEO for good.
Patience is a must. Results are not going to happen right away; there’s no instant gratification. Results often take time. There’s no SEO-time to waste. That’s for sure!
Ask a lot of questions when hiring an SEO company. Leave your SEO persona in charge completely out of answers. Ask and double ask about tactics, methods and used resources of the company to accomplish your desired SEO results.
Have web analytics in place at the start. You can find web analytics tools are highly recommended for starters once the SEO goals are as clear as water. Also, you want to keep track of what’s working and what’s not working.
In addition, you must build a great website. I have already mentioned it, but here it is again for you to remember. I know you want to appear in the first ten results of any search engine, but the only way to get there is by building a great website with great content that is easy to navigate.
And last but not least; Write for the users first. Backlinks, categorized keywords, keywords and SEO matters are without question a huge thing. Nevertheless, don’t forget that at the end of the day your copy content has a destination, a route to follow which is to approach humans, right? Use the SEO assets, use them well but keep the content readable, understandable, simple and totally free of keywords abuse.
Professional search engine optimization is there to help you. I consider it a great tool that provides significant benefits for your company or business. Besides increasing the traffic and site usability, your brand awareness also increases allowing great impressions regarding trust and exposure. People have the concept that if the website is in the first results is definitely a trustworthy and safe place to visit. If you happen to have any questions about SEO feel free to contact us at Solved Puzzle. We can also provide you with digital solutions; we can talk about the awesome advantages of using local video marketing as a strategy to reach more users.