How does a search engine work? That’s precisely the question we’re going to answer throughout the development of this article. We’re taking the responsibility of becoming one good source of clear, readable and reliable information about how a search engine works.
In previous articles, we have taken into account some other aspects of SEO. On this particular occasion, we’re going to take a special look at SEO functionality, basing it on different contexts in which its operation is there for the sake of the benefit of the whole community. I know there are still other ways out there to make your business visible such as through video production and infomercial companies. As we happen to operate mostly in Miami, we recommend online video production companies in Miami.
On the other hand, if there´s a stronger preference for infomercial companies in Miami; you can also take a look at them.
What does a search engine do?
I have asked this question to myself way too much just lately. At this point, I feel like I will get a master on the SEO matters after doing all this research. Well, let’s say that the answer to the question is a sum of several ingredients combos. I have to start by saying the most evident part of the recipe. So, everything will be compiled in: a search engine finds things online. It’s as simple as that, a search engine makes possible the navigation through the world wide web. He will base the results thanks to something called web crawlers.
Web crawlers are responsible for following links from page to page. Those web crawlers make a copy of each page available out there on the world wide web (depending on the keyword you used and the things you’re looking for). Information gathered by web crawlers is sent back to the engine, which creates a sort of index of the words for each page that was found by the web crawler. On the other hand, algorithms will make sure to help to better understand what you are searching for. And so, if the link between the keyword and the search is successful the most relevant results items are going to appear out of the index database previously created.
Then we could start talking about how does search engine work in terms of ranking efforts. Things like; how frequent a website gets updated, how it is written or how many other web pages can relate a link between each other, among another 200 factors strongly influence a web page position for search engine results. Those were the first steps towards a better understanding of how does search engine work. Search engine optimization is part of websites like Amazon and Facebook. If you happen to be curious, let´s see together how does amazon search engine work.
How does a search engine work?
I almost forgot to link you to the question; how does Facebook engine work. I feel like we have already talked about how search engines work plenty of times. However, there’s always space for some detail. Let’s do a list of two items in which you’ll find all that you need to know about the process made by search engines when you press the enter button.
- Data processing
Search engines have to save time, of course, and they do it by preprocessing all the content available on the world wide web. It may sound like a super slow task but with the help of crawlers, an automated program that collects words and stores them in an index file, and compares them to what is on the internet, and appropriate matches are made through those crawlers also known as spiders. In other words, the match for results is not against all of the possible websites related to what you’re looking for. It will be a match between the indexed words and your query.
Classification and prioritizing of results:
The amount of Links or URLS produced after a search query tend to be plenty; usually many. Language can be ambiguous at times and search engines know that! So, in order to pull up with quick and satisfying results, the search algorithm has to apply ranking strategies. One of the most common strategies has thevname of TFIDF or term frequency-inverse document frequency. For you to understand how TFIDF works, I’d say that it is in charge of classifying and generating numerical weights for words according to their importance in individual documents.
The google search engine
Google is the most common and operating engine on the world wide web. And it has a lot of power, without engines like it, it would be almost impossible to find what we need to find. Google has its own algorithm which is responsible for searching results. As well as other engines Google uses spiders or crawlers, index words, and ranking. There are three factors that influence on how a web page gains a favorable ranking.
- Frequency and location of keywords: Keywords have to appear more than once but not too much. Google scores low if the keyword has too many repetitions but also scores low if the keyword has not enough repetitions.
- Webpage existence: Everyday a new website is born, but not all of them are going to stick forever. It’s been said that Google puts more value on pages that have survived through time and are strongly established.
- A number of websites that can relate to the page in question: While you do your query Google is exploring the field you´re reaching for. The more links to a determined website will define how relevant it is.
In conclusion, the best way to position your website on Google it´s by creating great content so others can relate back to your page. The more links you get; the higher PageRank score is. So, once you get the attention your score will grow faster, farther and beyond.
Benefits of search engine optimization
The benefits of search engine optimization were already taken into account in previous articles. Nevertheless, we want to be as useful as possible for you in terms of providing more reasons to make you understand how SEO is changing and improving the way your vision is transmitted to the audience.
Before knowledge of SEO, one of the main channels to promote your business was through the help of infomercial companies. If you happen to be in Florida let me rephrase it, you would attempt to reach infomercial companies in Florida for your business expansion matters.
Now, let’s not forget about reaching out to other channels such as video marketing solutions, which is still valid and essential for marketing purposes. Putting the cards on the table, being able to understand the benefits of search engine optimization will help you to make a difference in your local community by providing the best service. Just imagine being listed in the first lines of search engine servers after someone types ‘’video marketing Miami’’. Wouldn’t that be great?
Disadvantages of search engine optimization
Making adjustments to your companies’ work plans require more than just a ‘’he said, she said’’. That’s why I want you to be also aware of some of the disadvantages of implementing the SEO strategies. Here comes the black side of the benefits of search engine optimization.
The first disadvantage could be an excess of attention. At first, this might sound like another of the benefits of search engine optimization. However, dripping gold, it’s not always that good. Competitors will be aware of what you’re doing since it’s working so good. They will start to find ways to beat you no matter at what cost. Most of the companies will try to hunt you down, the bigger the exposure you get, the more desirable for SEO purposes your web page becomes. A rain of services from others will fall (especially ads). And the spam rate may also get high. Isn’t it that too much to take?
A second disadvantage could be a success on extreme levels. Who doesn’t like the thought of being successful? Nobody would raise a hand. Let’s face it; we do love it. It’s almost a cathartic experience. But sometimes we’re not ready for it. Say you get a ridiculous amount of clients asking for your services and not enough personal or time to cover all of their needs. You will fail your customers; which may result in you losing credibility let alone you’re wasting future opportunities. Yeah, you touched with your hands the benefits of search engine optimization, but you couldn’t take it because it was too fast and too much. Maybe that part was a little dramatic, but It happens. If there’s a good structure, there’s nothing to worry about you’re ready to keep reaping the benefits of search engine optimization and also taking profit of the search engine optimization advantages.
Key benefits of search engine optimization
After taking a look at some SEO disadvantages, it is time to look on the bright side; the benefits of search engine optimization. Aside from bringing aid to your growing company, SEO merges different compounds of the digital world with the intention of doing the best for your business in terms of reach and credibility. I can’t resist to the idea of leaving a listing behind, so, here we go with a list of the key benefits of search engine optimization.
An SEO company can easily integrate with existent marketing forms inside your business
If SEO is combined with your current marketing tactics there’ll be no doubt it will trigger the action you need to be seen and reached. In other words, SEO can become the structure to ensure consistency of your marketing methods. How? Well, since SEO can measure that, you will have the chance to evaluate what’s going on and therefore correct it.
SEO reduces significantly advertising costs
When getting a better spot on search engines, the amount of people clicking paid ads will reduce so you won’t need much of them any longer. Consumers always know what they need, finding your business at the very beginning of the results brought by googling is the best publicity you can get in the online market. And you’re using only one stone to kill two birds.
SEO it’s the vehicle you need to jump into to drive sales and company growth
When you thought there wouldn’t be more points to attach to the benefits of search engine optimization, I will conclude with this statement. If the SEO plan is well done, and the traffic is actually driven to your website in just a short period of time you’ll see significant results in the improvement of your sales and company growth.
SEO benefits for websites
We as internet users tend to be impatient and picky. Being able to provide a good web surfing experience to the user is the first step to retain and gain new customers. SEO is in charge of letting you know what changes are necessary in order to develop an edgy and neat website for your users.
Ranking as a local service provider. It was previously discussed by me in a previous article (It’s basically dedicated to local SEO) but it doesn’t mean I can’t recall it. Besides, it is a fundamental benefit for websites. The proper keywords will make your website friendly and optimized for search engine searches, hence, locals will know about your existence.
Ranking your web page subsequently increases web traffic. The more people finding your business the more chances to have access to larger audiences and potential new customers. You’ll be the chosen over competitors, but don’t go taking all of the customers, share a bit. Right?
A Good looking and well-structured website plus the ranking, the traffic, then the referrals and reviews from customers, and then the merging with other marketing strategies will make it so it can’t get any better. All that together leads to a self-sufficient promotion of your business. How tempting is that? You better get fascinated with the idea and make it real. Visualize marketing that is self sufficient and runs on your convenience.
The presence of your business’s name on Google results is a synonym of trust. People trust Google (otherwise they wouldn’t be asking it to get you in the first place), meaning SEO builds confidence, trust, and conviction around your business.
Industries that benefit the most from SEO
If possible, each of these industries should be receiving the benefits of search engine optimization or SEO. After research, I found that including SEO in the business plan can bring more profit to a determined group of service providers than the rest. Let’s make another list to go in detail about those industries in need of SEO.
- Professional services such as accountants, financial planners, and translators among others may prefer to focus on a local target. In the end, the tendency to support local businesses is becoming trendy; and just because it seems easier to hire services from someone that is closer to their location; rather than someone who is pretty far.
- Home repairs and renovations: this more than any other field has to use SEO. But not a global SEO strategy; it has to be a Local SEO strategy since your customer is in search of the closest business. I can assure you that they’re typing the word representing your company on Google; and you’re probably missing the chance to help your neighbor; because there’s still no Local SEO strategy running inside your business.
- Restaurants, cafés, and delis. There´s nothing better than having a great dinner, lunch, tea or dessert. That kind of business activity is widely spread all over the However, the attention is not always received as expected. Many people are constantly craving for a particular cuisine in town. Take the advantages of a Local SEO strategy to increase your visitors and visibility either online or physical.
- Pet services. Pet owners are in a constant search for pet grooming, dog walking, animal hotels, training, and veterinary care services in their areas. If you happen to offer any of the previously mentioned services, be sure your online presence is in neon lights.
I think I proved how the benefits of search engine optimization can make the life of your business effortless, successful and practical. Not only to reach new customers but also to help you with your marketing strategies that sometimes are a little difficult to handle and develop effectively. I strongly recommend you to become part of the search engine optimization Miami SEO universe. Remember we are always willing to provide you a hand with anything related to digital solutions. Even if after this article; you still have doubts on how SEO service can be the right tool for your business’ growth.
Don’t forget, we at Solved Puzzle are more than willing to provide you with help in terms of digital solutions. Do not hesitate for a second longer to contact us if you happen to need any of our services. We hope you are now better able to understand mores aspects related to the question of how does a search engine work?