Annual Financial Cybersecurity Conference

The Challenge: The client wanted to promote the conference and increase the number of attendees.

The Approach:
We developed a digital marketing funnel using Facebook Ads, LinkedIn Ads and email marketing. By targeting the ideal persona using demographics, behavior and interests. This allowed us to identify combinations that delivered the most visibility for our client.
We also launched a lead generation system to get to gather accurate data base within our target. Plus, we increased connections with key decision makers in the financial industry.


  • Solved Puzzle drove 15,000 targeted people to Celaes conference site. We increased LinkedIn contacts by 82% generation attendees and sponsor registrations.