In the highly competitive business landscape, we have in Miami, all of the help you can get to make your business stand out should be taken advantage of. Finding and using a Miami SEO expert is a necessity if you wish to have any hope of survival.
What is SEO?
SEO is an acronym that stands for Search Engine Optimization. You know how you go to a search engine such as Google and type a search term and get results? For example, when you type “how to fry chicken” you get around 18,400,000 results (0.60 seconds).
Have you ever asked yourself who sits and decides which websites come first and which come last? Well, to explain it as simply as I can, there are certain parameters that the search engine algorithm uses to determine the rankings of the website.
Search engine optimization is “the tweaking” of these parameters to ensure a website is ranked at the top of Google for certain keywords.
You need a Miami SEO expert because he/she understands these parameters and knows how to tweak them so your website ranks among the first ten results. realistically, no one really goes to see what the 100th website has to offer regardless of how good its content or offer is so the first results page is the ideal location.
Need For A Miami SEO Expert Further Explained
The explanation I gave above was to give you an idea of what we will be discussing. However, some people may still have some difficulties in understanding why they need this help since they may feel their situation is different for one reason or the other. Let’s look at some reasons why you may not need an SEO expert.
I Don’t Need A Miami SEO Expert Because I Don’t Even Own A Website
If you just said something like this, I hope you are planning on making one. I can’t really say which is worse – not owning a website or owning a non-functional one.
Owning a non-functional one most likely leaves you worse off because you are spending money maintaining something that is adding no value.
However, not owning a website at all leaves me wondering if you actually understand the age you live in. Let’s put things in perspective for you.
U.S Internet Usage
In the U.S, about 75% of the population use the internet. What do they use the internet for? Almost anything you can think of.
As you are reading this now because you are on the internet searching for information, others are on the internet searching for a product or service.
If you do not own a website, then you are leaving a lot of money on the table. In 2016, the total online sale for physical products in the U.S was about $360.3 billion.
This figure is expected to exceed $603.4 billion by 2021. That’s for physical products alone. No one should miss out on the huge business potential! Get the details at statista.com.
The truth is that there is no business that has no presence or demand online. If you doubt me, search right now for the business you do and see if you won’t get a hit. If that search was performed by someone else, where would your website be?
It is important at this stage to bring up something we discussed in a separate article. In the article; Social Media Marketing Miami – Business Growth Made Easy, in which we looked at some statistics that are relevant here.
Miami Small Business Report
The report showed that there are over 30,000 businesses operating in the Miami area. All these businesses are competing for the attention of the good people of Miami.
The report also went on to show that about 65% of these businesses do not survive past the 5th year. They were not doing well and had to shut their doors.
Not owning a website and therefore not actively marketing your product or services on your website is actively preparing your business to be part of the 65% that do not make it past the 5-year mark.
I cannot stress this enough, if you want to succeed in today’s business environment, you have to take advantage of every opportunity. The internet may just be the biggest one.
With an expected online expenditure of $603.4 billion by 2021, one cannot afford to let the opportunity pass.
Thankfully, this is also one thing a Miami SEO expert can do for you. In fact, when a Miami SEO expert helps you set up a website, it will be optimized from the very beginning to attract traffic.
Now is the best time to get your business a website.
My Website Has Not Brought In A Single Business
Well, you have something that is not working, the ideal would be fixing it rather than tossing it off altogether.
If anyone needs a Miami SEO expert it is you.
Remember the search we performed at the beginning of this article? The search for “how to fry chicken” that yielded over 18 million search results?
Someone owns the 1st website and someone owns the 18,400 000th websites. Google does not care who they are nor where they are. It only cares about what results in its algorithms present.
The two websites may actually offer the exact same thing but one has been strategic with theirs, while the other just owns the website but has not taken that extra step.
It’s not too late to get your website ranking on the first page, where all the action is. All you need to achieve this is a Miami SEO expert.
Must I Use SEO?
While SEO is not necessary, if you want your website to be effective at all, then SEO is a must.
What other options can you use to publicize your website? Fliers, Newspaper Ads, banners, complimentary cards, word of mouth, radio Ads or television Ads?
Ask yourself this; how many websites have you visited because you saw it on a flier, Newspaper Ad, banner, complimentary card, radio Ad or television Ad?
Your answer should give you an idea of how effective these methods are for publicizing your website.
Research has shown that about 90% of all internet usage begins with a search engine. This means that 9 out of every ten persons that come online first go to a search engine.
If someone wants to buy a laptop, they search for affordable laptops on a search engine. Same goes for other products or services.
With this statistic, it should be pretty obvious that having your website rank well on search engines is without a doubt the best way. Emphasizing your need of a Miami SEO expert.
Okay, I Am Interested. Can You Explain What A Miami SEO Expert Will Do?
There is so much involved in SEO that I would be hard-pressed to even begin to explain it. Besides, if it were that straightforward and easy, you would not need a Miami SEO expert.
The first thing I must do is give this warning. You have to be careful when choosing a Miami SEO expert.
There are two approaches to SEO. There is the White hat approach and the Blackhat approach.
To put it simply, a White hat approach employs strategies that are great for the long haul. It may not generate overnight results but it will surely aid in the building of your long-term online presence.
Visitors to your website will find great value in it and will want to come back again and again. Your website will become a valuable resource and Google will love it.
On the other hand, the Blackhat approach will use underhanded techniques to get quick results. The downside to this is that though you may make some quick bucks, you will not be providing value to your visitors and your site will likely get slammed by Google in a few months.
Based on these, it is important that you ensure that you go with a Miami SEO expert that will not employ Black hat SEO techniques for your website, endangering it and by implication your business.
Now that you know about White hat and Blackhat SEO, let’s look at some of what you can expect from a Miami SEO expert.
The first stage of search engine optimization activities to expect will be on your website. This is called on-page SEO.
Website Design and Structure
The first and a very important on-page SEO action that should be taken will have to do with website design and structure. If you do not already own a website then your Miami SEO expert can help you get one started correctly.
For those who already own websites, your Miami SEO expert will also help you make corrections that would make your website more optimized. Some aspects of the website design and structure that needs to be properly optimized include:
As simple as this is, it is important to look at the domain name you choose. If you already have one you use, then you do not have to worry about it. Just follow your SEO guide’s recommendations.
A hosting is like the storage where you keep your website. You need a hosting service that will help your website perform better. This could include choosing one with servers within your area of operation or a hosting that provides special support for the platform you used to build your website.
You can build your website using one of the many platforms. However, your website could be HTML based or it could operate on a CMS platform like WordPress or others. Your choice should depend on the type of website you want to build. Some types of websites will do better on specific platforms. Your Miami SEO expert should be able to help you with this.
You must build a friendly navigation for your website. It must be simple and easy to understand. Also, if visitors come to your website and find it difficult to navigate, they are likely to leave quickly and the search engines will note this and assume your site is not offering visitors what they want. This is bad for ranking.
Search engines look out for texts, that’s what they understand. Videos and images are great but without proper text indexing, search engines cannot understand and index those videos and images. Your website should be full text-based so search engine bots can understand its content for indexing.
This is a term used today to describe a website that responds to the device from which it is being accessed. In this age of increased mobile device usage, your website MUST be mobile device compatible or you will be losing many potential visitors.
There are other important areas of on-page SEO that will need to be addressed. However, the above listed will at least give you an idea of what it means to optimize your website’s design and structure. This is an important aspect of what your Miami SEO expert will help you with.
After you have fully optimized the design and structure of your website, you must as a matter of necessity populate it with quality content.
You must develop valuable content. It would be a waste to have your website’s design and structure properly if visitors do not have a friendly and useful experience when they arrive.
Anyone who has been online for any length of time must have gotten tired of hearing the expression “content is king”. No matter how much you’ve heard it or how tired you are of hearing it, the fact is that it’s a truth that has not changed.
One of the things that search engines like Google try to do is to find content that provides the best value to visitors. You must focus on delivering content that really adds value.
Once you have done this, the content must be SEO optimized. There are a few guides to optimizing your content which is one of the things your Miami SEO expert will help you with.
Aside from the quality of the content you post, the frequency also matters. Get this, every second, about 23 new articles are posted online. We are talking about 2 million new posts every day.
If you do not post often, your article will likely soon be lost in the sea of new posts. However, when you post good content often, you gradually establish your site as an authority on your chosen subject.
If you can achieve this authority status, people will come to your site and stay on your site because of the tons of information available there, further signaling to search engines that your site is worthy of ranking tops for your chosen keyword(s).
In the last section, we loosely threw in the term ‘keyword’. Everything about SEO is usually built around a keyword or a couple of keywords. Ideally, you should do keyword research to know what keywords relevant to your niche you should use.
What exactly is a keyword?
When you go to a search engine and type in a phrase like the one we used at the beginning of this article – “how to fry chicken”, you’ve just typed a keyword.
When you type that keyword, Google or any search engine you use will bring up sites that it feels will offer you the best information on that subject.
It doesn’t always pay to assume you know the keyword people use to search for the kind of products or services you offer. There are tools your Miami SEO expert will use to know which keywords record more searches.
You do not want to run with a keyword that has little to no searches. The more searches a keyword has, the more visitors you are likely to have finding your website through the search engines.
With the help of your SEO expert, the most viable keywords for your business will be found through proper keyword research and then your content can be optimized for those keywords.
Your Miami SEO expert should be able to help you with every aspect of the on-page SEO.
Just the same way we spoke about on-page SEO, there are certain things that have to be put in place outside of the website to complement the actions of the on-page SEO.
These two have to work together for the best results. I will now list a few of them.
This is a very important aspect of off-page SEO and there are many branches to this. Links or backlinks as they may also be called refer to when other websites link back to your websites.
When a number of websites link back to your website, it tells the search engines that your site has something to offer which explains why these other websites are linking back to it.
It’s not just important to get backlinks. It is more important to get these backlinks from trusted sites. When a major website links back to you, it carries a lot of weight with the search engines.
Quality backlinks build trust and authority for your website. The more of these backlinks you get, the better for your website.
There are a number of ways to go about getting backlinks. You could post articles on other sites and link back to your, you could reach out to webmasters for link exchange and more. This again is an area that a Miami SEO expert will be of tremendous help.
In today’s reality, social media is a tool that cannot be overlooked. Every different aspect of SEO has to work together seamlessly for the best result.
When you post on your website or anywhere else, you should make it very shareable. It’s not enough to post on your website, you also need to post to social media channels.
This ties back to the quality of the content you post. When you build useful content for your readers, you will notice they will share it on social media and more people will find their way back to your website from those posts.
You can also get an influencer to share your post, giving it more weight with the search engines. Just as with link building, there are different ways to go about this.
Finding An SEO Expert
We’ve now looked at various components of SEO. We’ve looked at some on-page and off-page SEO and what stands out is the need for an expert to guide you.
Believe me, SEO is not something you can master in a few days. Working with an expert frees you to focus on the important task of running your business.
There are a number of SEO experts you can work with to boost the results you get from your website and general online marketing. Like I pointed out earlier, be sure to get one that will not use Black hat SEO techniques for your website.
One company that provides excellent SEO services in the Miami area is Solved Puzzle. If you need a Miami SEO expert, then you are in great hands with Solved Puzzle digital marketing agency.
They can handle every aspect of your internet marketing campaign from social media marketing to search engine optimization and more. You can get the full package from them.
Since they also operate in the Miami area, it is easy for them to work out strategies that will best suit your Miami based business.
Finally, the internet is the future. If you want your business to be a part of the future, it must begin to stake its claim on the internet. Get proper SEO assistance and position your website strategically to be part of this internet revolution.