Miami SEO a few years ago
Search Engine Optimization (SEO) means applying best practices to show up on the first page of Google, Bing and other search engines. A few years ago, ranking on the first page of Google was fairly easy since people had no idea about the potential and there was a lot of confusing terminologies involved. Today, Google has a tremendous influence on the decision making of all of us as they do a fantastic job. Now, there is a list of the 9 things you don’t know about Miami SEO and why this is stopping you from showing up on the first positions.
1. Few people know how to do it well
If you are like the most people, you have encountered many SEO experts who say they can get you to the first page. However, most of them have no idea how actually to deliver results. Remember always to take the time to do a Google search and verify the show up on the first page.
2. David and Goliath; How to compete with the giants
There are giants such as Amazon, Walmart, Publix, Best Buy and many companies out there building content to absorb the traffic. These people have armies of professional writers, creative minds, designers and enough resources to light on a cigar with a 100 dollar bill. You might think, it’s impossible to compete with them. However, there is a massive market for everybody, and you can drive more traffic to your site than you could imagine.
3. The longer it takes for you to start, the harder it gets
Every single website has a score. Google measures the longevity of your website and SEO efforts when assigning a score. It means that the longer you take to start applying good practices, the more competitive it will get.
4. Focus on local SEO
There is one thing you can start doing today to get more high-quality traffic to your site. If you focus on local Miami SEO, you can connect better with local people. For example, if you live in Miami, you can explain how your service or product resolves problems around areas such as Brickell, Midtown, South Beach, Miami Gardens. It is much easier for you to create content and connect with people from a specific community than trying to connect with people from other cities.
5. Longtail keywords
We all want to show up on the first page with the most competitive keywords that bring the most traffic. However, you can focus on building content and select longtail keywords that drive less traffic. These keywords drive high-quality local traffic. For example, let’s say that you are a dentist in the Wynwood area. Instead of trying to rank for a keyword such as “Dentist Miami,” you can create content that talks about “Dentist in Wynwood Miami.” Somebody that finds you with this keyword is likely to live around Wyndwood it is easier for that person to contact you. On the other hand, somebody who finds you with the keyword “Dentist Miami” and lives in Kendall, can think it’s too far and decides to continue to search for a closer solution to his or her problem.
You probably know many people in your local community. Getting links from local business to your page can help you to get better results in Google. You can create a blog and start collaborating with people in your area that work in the same industry or share the same interests. If they love your content and it resolves their problem, they can create a link to your website, and those rankings have to go up!
7. User experience
I created an article that explains all about proper web design right here. However, I suggest you talk to your ideal customer, tell him/her to navigate your website and ask that person to take the actions that a new customer would probably do. If the experience generates any confusion, frustration or delays the decision making, this website needs to be replaced or optimized.
Google requested all businesses to add SSL certificates. You can purchase this certificate with your hosting provider, and it adds extra security to a website. If you haven’t added an SSL certificate to your website, you are probably showing nowhere near the first results.
9. It drives high ROI, but you must aim for medium-term goals
When you know somebody for the first time, you need time to develop trust in that person. The same principle applies to Google, it puts your website on a trial period, and you have to prove your site worthy of its recommendation. This process takes time, and most people give up because Miami SEO is an ongoing process that aims for medium and long-term goals. Once you make it to the first page, you enjoy the benefit of traffic, leads, customers and also a few calls from people trying to sell you something because after all, nothing in life is perfect ;)