Choosing a media company is something that should be done with a full understanding of what it entails especially when it involves choosing a location specific company like a media agency Miami.
Let’s start by looking at the definition of media.
According to businessdictionary.com media is “Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet.”
So for your company, this covers every form of communication with which you reach your clients or customers. This should give you a good idea of the importance of a media agency Miami.
Is it possible to drive any form of marketing campaign without the right media agency Miami? Certainly not.
Just in case you do not understand what we are really talking about here, let’s break down what you will get from a media agency Miami.
What A Media Agency Miami Will Offer
There are a number of services to expect from any media agency worth its salt. We will list some of these so you will know exactly what to expect.
Graphics and Web Design
Whether you need stunning brochures, fliers, office stationery or a website that really captures the essence of your company, it all comes down to your graphics design.
It’s not just about putting anything together. A good graphics design is deliberate and aims at achieving a specific effect. You do not want a design that will not be in sync with what your company or business represents.
Working with a media agency Miami, they will not just give you a design that really captures your company’s identity and essence, they will also design something that will capture the attention of the people in Miami who are your primary targets.
Some designs may be perfect for New York, Los Angeles and other cities but may not be ideal for Miami. Your graphics designer has to understand both your business and the target audience.
The same goes for your website design and layout. It just has to resonate with your target audience.
Video Production Solutions
What’s video go to do with it?
Just in case you didn’t know, videos rule in the online content world. You remember how they say a picture is worth a thousand words? What do you think a video will be worth?
Well, according to moovly a 60 second video is worth about 1.5 million words. Don’t ask how they measured it just get the point.
Here are a few reasons why videos are critical to your marketing campaign.
- People love watching videos. Many prefer it to reading. This can raise your conversion rate to up to 65%.
- Search engine love videos too. Websites that have videos embedded on them rank higher than those that don’t.
- Your audience can easily relate with your product through a video. This builds trust and confidence in both your company and the product or service.
- Mobile device users will love your website. With the increasing number of people who access the internet through their mobile devices, this is an audience you don’t want to miss.
It’s one thing to have a video and it’s another to have a great video. Though videos are great, a bad video can actually be more harmful that not having one at all. The internet can be very unforgiving some times.
With a media agency Miami, you can be sure you will get the best of video production, thereby increasing traffic to your website and converting that traffic into sales.
Don’t forget the trust and confidence you will also build along the way.
Apps and Software Development
My business is not in the IT industry so I don’t need this.
Pick up your mobile device and look at the number of Apps you make use of. Many businesses are finding ways to make their services readily available to the customer through Apps and software development.
There’s almost an App for any important thing you want to do today. You need to position your business so it is not left out in this revolution that is gradually taking over.
This is one of the things a good media agency Miami will help you with. You do not have to worry about this as they will take care of it for you.
Remember that there are over 30,000 other businesses in Miami and some of these businesses might be offering the same product or service as you so you have to take any help you can from wherever you can get it.
Digital marketing is a really big deal these days because most companies now understand that it is virtually impossible to run a successful business today without digitally marketing the business.
What exactly is digital marketing?
Wikipedia defines digital marketing as “Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”
Another definition this time by marketo says “digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.”
From the above, it should be clear that there is not yet a uniform definition for digital marketing. However, you can see from the two definitions the general idea of what digital marketing is.
The spectrum covered in digital marketing is quite wide, requiring that you really get an agency that really knows what it is about. Some of the services that fall under digital marketing include:
Search Engine Optimization (SEO)
This is a vital part of digital marketing and it has to do with packaging and managing your online presence such that it all leads to an increase in the search engine ranking of your website. The aim of search engine optimization is to get your website to the first page of search engines like Google. You may want to read this article to get a better idea of what SEO is and what it can do for you – Why Your Business Needs A Miami SEO Expert.
PPC Campaign Management
This is something that works hand in hand with search engine optimization discussed above. PPC or Pay Per Click is a different approach that requires that the advertiser pays for clicks to his or her website. There are intricate operations that go on here and you need to manage it well to get the best results. If you have heard of Adwords, this is what it’s all about. You need experts to help you first with your keyword research and then the actually campaign. A reputable media agency Miami will easily handle both the SEO and PPC campaigns together.
Social Media Management
With about 240 million active Facebook users in the U.S, 70 million active Twitter users and 77.5 million active Instagram users not to mention other social media platforms like Pinterest and others, Social media is a channel that no business should joke with. Everything we have listed above are interwoven. They should all work hand in hand to yield the desired overall result. In our article Social Media Marketing Miami – Business Growth Made Easy, we discussed in great detail the place of social media marketing in the growth of any business today. Working with the right media agency Miami, you can harness the amazing potential of social media to grow your business.
Also known as internet marketing, this is a branch of marketing that focuses entirely on the internet. Like we noted earlier, every aspect of digital marketing as we are currently listing needs to work together. Each compliments the other to deliver one overall goal which has to be pre-defined. This is one of the things a media agency Miami will help you sort out prior to embarking on any campaign. Whatever your product of services are, you have to properly market them online to get better exposure to your intended market.
Public Relations (PR)
Every business understands the importance of public relations. At least they should. With research showing that people base their decisions to deal or not to deal with a company more on emotions than on any other factor, it is important for a company to consistently manage its public image. In the age we live in, one tweet can hurt a major company badly. Digital marketing incorporates image laundering so your company is always popular with your intended market. That is part of what is called Branding today. Once this is ensured, it becomes easier to sell your product or services.
Consulting and Training
Sometimes a company may want to build an in-house team to handle some aspects of their digital marketing campaign or they may just need some issues sorted out. A media agency Miami will have the capacity to provide consultancy and training where necessary. Of course, for you to consult or train on a subject, you must yourself be an expert at it. Enough said.
The above services cover the major aspects of digital marketing that any media agency worth its salt should be able to handle. If you really look through the list, you will agree that these are key areas that can make or mar a business and therefore should be handled with care.
Now that we know how important digital marketing is, the next thing to consider is how to choose a media agency Miami that can deliver the kind of service that will grow your business.
Before Searching For A Media Agency Miami
Before you begin to ask how you can choose a suitable media agency, there are certain question every business needs to answer before searching for an agency to work with.
Who Are You?
You need to define your business’s identity before even reaching out to a media agency. The agency won’t create your identity, they will only package and properly sell your identity.
If you do not define this, the media company will certainly come up with something which may not really be a true reflection of who you are as a company.
We can actually call this your brand’s identity. This is different from your service or product. For example, you may want your company to be seen as a company that supports green energy, family values, employee growth, full customer satisfaction etc. Get this sorted out first.
What Are You Offering?
Every business is offering a solution be it in form of a product or service. This has to be clearly defined. The reason for this is quite simple. There is something called problem awareness and solution awareness.
For you to be offering a solution, you must have identified a problem requiring that solution. You MUST clearly define the problem so the media company can work with this information to create problem awareness in your target audience.
There can be no solution awareness if there is first no problem awareness. So be sure to define the problem your product or service is solving and then clearly show how your product or service is solving that problem.
Define Your Target Audience
Is your product or service targeted at a particular demography? Knowing exactly who you are targeting will be of great help to any media agency you finally settle on.
If you can define this from the on-set, everything about your media campaign will be designed and targeted at this target audience.
Define Your Goal
Why are you looking for a media agency Miami? What are the results you want to see? If you have no goals or expectations, you will not be able to measure your success level.
Defining your goals will also help your media agency properly formulate a strategy that will make achieving that goal easy. Of course, it will also help you properly assess the ability and successes achieved or not achieved by the media agency.
Define Your Budget
Most things come down to cost. Unless you have unlimited resources which is not likely the case, it is important that you have a budget for your media campaign.
Your media campaign is just one aspect of your business concern. If you know exactly how much you can spend on your media campaign, then any media agency Miami you contract will know exactly what they have to work with and how best to channel the funds.
When you have all of the above sorted out (because any agency you talk to should ask you these questions), you can then begin to look out for a media agency to handle your media campaign.
Questions To Ask A Media Agency
When you have finally found yourself a media agency, it is important that you ask certain questions. These question will help ensure both you and the agency are on the same page.
We will list only three questions here but feel free to come up with more if you need to.
What’s The Plan?
This is not an attempt at learning the agency’s trade secrets. You just need to know the general plan of action. This among other things will also give you some insight into the extent of knowledge the agency possesses to deliver the goals you seek.
You should not be satisfied with the “trust us” answer. Trust has to be built and earned. When there is a clear plan that has been drawn up based on the information you have supplied and your budget, you can then begin to proceed to the next stage.
You do not want an agency that has one plan for everything. Solutions should be client specific because needs and targets differ from client to client.
What Are The Deliverables?
One of the things that people love about several aspects of digital marketing is that it is highly measurable. It is important to have clearly defined deliverables.
The agency should tell you what they can deliver within your budget. Once this is clearly defined and acceptable to you, you can easily monitor to know if indeed progress is being made.
What Is The Timeline?
This should actually go with the deliverables in what we can call milestones. Every deliverable should be tied to a time frame. Once you know what to expect and when to expect what, it becomes much more easier to rate the progress being made.
Having milestones with clear deliverables will help both parties stay on top of the situation. You the client know what to expect and the agency knows exactly what is expected of it.
Searching For A Media Agency
Now comes the crux of the issue – how and where can you find a media agency you can entrust with your media campaign?
Digital marketing has made everyone a “expert”. It is easy to fall into the hands of wannabes posing as experts. Do not fall for fancy talk or lovely websites. Look for results and track record.
First know the scope of your business. Are you a local business or a global business? Your business scope will affect the media agency you go for. You should go for an agency that has experience handling business of your scope.
We all know the world has become a global village but there are still individual hamlets in this global village and a business can be fully localized to a hamlet. Such a business does not need to go for an international media agency for obvious reason.
A restaurant in Miami serves people in Miami and really has no business with New York, Europe or any other part of the world. Every media campaign it engages in MUST be targeted at the people resident or visiting Miami.
To this end, it is important that a Miami based media agency is contracted to handle the media campaign. This is a no-brainer. The Miami based agency will understand the people and the terrain and will therefore make the most judicious use of your funds to achieve the best result.
Media Agency Miami
If you want to grow your Miami based business very significantly especially in the face of the stiff competition businesses in Miami are facing, you need some extra push which only a media agency Miami that knows its stuff can deliver.
We are Solved Puzzle and we have shown over the past few years that we have what it takes to help any business in Miami grow. As certified UpCity partners, in 2017 alone we were recognized as a top local SEO agency, top branding agency, top SEO agency and top social media agency.
We operate out of Miami Florida (we also operate from Bogotá Colombia) so we know the area and what to do to take your business to the next level.
Our expertise covers businesses in all industries. Some of our clients include businesses in the hospitality, food, building and construction, automotive and health industries just to name a few.
We provide a complete bouquet of media services. When you come to us, you have every aspect of digital marketing totally covered.
From videos produced to the best of quality and websites that really capture the essence of your company, everything is designed specifically to present your business in the best of light.
It’s all customized for every business and not a one-size-fits-all approach. We will come up with an SEO strategy, a PPC plan and a social media marketing approach among other things that will all work together to help you achieve your specific goals.
How Much Will This Cost?
It usually all comes back to cost and we know this so to ensure we provide our services to as much businesses as we can, we work with your budget. Of course, we will provide suggestions and advice as to what needs to be done to get the best results but we will work with you to get you started.
Our goal is to ensure that you get the best bang for every penny you spend. We know it’s not about throwing money around but about targeted strategies that yield the highest return on investment.
How Do I get Started?
To show our commitment to your growth, we will offer you free consultation. Just go to our website at Solved Puzzle, click on the white and blue telephone symbol and input your number. We will give you a call to get the process started.
You can also get an SEO analysis of your website for free. Go to our website, fill in your domain name, email and phone number and you will get a free SEO analysis of your website.
Your success is our success. Let’s work together to grow your business.