A lead generation system is essential for your business; it will ensure you have a constant number of leads getting to your brand. Creating a constant lead generation system will make your business scalable. Otherwise, you will be hustling day by day to find new customers for your product/service. There are 6 ways you can generate leads nowadays:
Digital advertising: there are numerous ways to promote your business online such as pay per click advertising, SEO, online directories, online magazines, display ads, there is just a world of possibilities.
Promotional events: Be part of promotional events in seminars or trade shows, create giveaways, contests and surveys, co-sponsored events, etc.
Networking: Connect with people in your industry, attend to industry events, conferences, webinars, among others.
Social media: Create an online community that follows your brand and shares your content with their loved ones.
Cold calling: Prepare your best speech and start calling people that are interested in your product/service.
Email marketing: Reach out to people interested in your product and let them know what you have to offer.
All of these initiatives work, but the goal is to automate the system. This will assure you can rest while the system works for you and customers keep coming in.