How to use Facebook Ads for lead generation?
Facebook is a fantastic platform for advertisers. You can use many filters that will help you reach the right audience.
Now, today we want to provide you with 3 tactics that will help you get more leads.
Number 1. Show ads to a lookalike audience. What the heck are we talking about? you might ask. Well, picture your regular customer, someone like Tom. Tom wants or needs your service, he is a decision-maker and likes dogs among other thousands of variables that Facebook tracks on a daily basis.
All we do is ask Facebook to find another Tom on their platform. Someone with similar interests, ages, and behaviors that will make him likely to convert into a customer just like Tom. In order to set this up. Just go to Facebook ads manager, upload a list of your current clients and ask Facebook to generate a similar audience and you are ready to go.
Number 2. Retargeting Ads. We can’t highlight enough the importance of retargeting ads. Make sure that you show ads to everyone who landed on your site but did not convert into a lead.
Number 3. Video, video, video form
This is a super simple sequence that will help you generate leads.
You need to create 3 videos that talk about problems that your ideal customer will have and the solutions related to your business.
For instance, if you are doing real estate, you can create a video that explains the steps to take before investing in a property in your area. Or, you can talk about the top 10 mistakes people make when buying a property and how to avoid them. (Just adapt this same approach to your industry)
You will show your ads to a broad cold audience which is pretty much people who never heard about you. Then, anyone who watched 75% of your video or more will see the next video and anyone who watched 75% of the second video or more will see the third video with a lead generation form so that you can collect their info within seconds.
There is a lot to do on Facebook platform but I hope these 3 tactics will help you boost your lead generation efforts and if you have any questions feel free to join our Facebook group where we provide you with step by step resources so that you can implement all of our strategies in house or hand over to your marketing agency.
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