Stan Lee, the face of the success of Marvel Comics

stan lee

No matter what your tastes are, but surely you know abou the existence of characters like Spider-Man, The Hulk or Iron Man. Those are pretty famous, huh? Maybe most of you know who Stan Lee is. But for those who doesn’t, we can say he is pretty much one of the creators of these comic book characters from Marvel. Most of the time, people think he is the sole creative emperor of the well-known juggernaut Marvel Comic is. The truth is, he and other writers built such an empire together. He might be the last sire from a lineage of wonderful writers and publishers, but we’ll talk about them in a bit.

Stan Lee also started from the bottom

stan leeWhen “El Generalissimo” (one of his nicknames) entered the comic book world back in 1939, he was just a kid. The company’s name back then was “Timely Publications,” (who later changed its name to “Marvel Comics” in 1961). “In those days [the artists] dipped the pen in ink, [so] I had to make sure the inkwells were filled,” told Lee to the Los Angeles Times, remembering his days as a mere assistant. It was until 1941 when Lee began to work in the editorial department at the age of only 19. The rest is history. The journey of Stan Lee with some of his fellow co-creators like Jack Kirby, Steve Ditko, or Don Heck would change the lives of millions.

But what was so different about this guy? For more than half a century he has taught us important marketing lessons making unique everlasting connections with his audience. The stories about unpopular kids with great hearts, mystic entities, or condemned individuals who life gave better purposes connected beyond the marketing levels. Comic Books business stopped being about a brand selling a product to become a brand who wanted to bond forever with their audience. Now we know they kept shaping childhoods for generations in a process that hasn’t stopped until this day.

Beholding the Colossus

Today we can measure how big Marvel has become. Decades under the brain of Stan Lee and his team made the company a worldwide Comic Book pioneer. Furthermore, they are a colossal marketing emporium of toys, video games, clothing, memorabilia and TV series. Also, it’s impossible to ignore the golden age of awesome superhero movies we’re living these years. Marvel has their cinematic universe under their motion picture studio “Marvel Studios” (a subsidiary of Walt Disney Studios). There are many proofs of Marvel’s gratitude towards Stan Lee (now 94), and his legacy. One of those is that he has appeared in most of all of their movies making cameo appearances!

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