Digital Marketing in Miami: Challenges and heroes
Miami is one of the most attractive cities around the globe. Tourists from all over the world land every day to enjoy our beautiful beaches, food, and weather. Now, tourism is just a part of the economic equation. Miami has grown exponentially over the last decade and its strategic location is desired by companies in all continents.
That being said, this city has become extremely competitive and the cost of living is high. If you want to increase your income, you better take your abilities to a next level as bosses are looking for solutions and A players get the higher incomes.
This is a list of the 9 things your boss wishes you knew
1. Basic design skills: Canva
Every company needs a graphic designer to maintain a consistency. However, once in a while, your boss will need something very simple and you can put together a pretty decent design with high standards by using https://www.canva.com. You can open a free account and believe that your boss will love you when you save the day with the last minute design.
2. Facebook advertising
Facebook ads is a whole world. I suggest separating a few hours of the month to learn to use the platform. You can generate leads, drive foot traffic and even make a purchase right online. Plus, it wouldn’t take much of your time to set up so basic brand awareness campaigns that will make your boss really happy.
3. Google Analytics
A boss wants to know what you do and how you do it. The best way to prove that you generate a higher ROI is by showing the numbers. If you learn to use Google analytics efficiently, you can validate the results of your work and make data-driven suggestions.
What are the competitors doing? what ads are they using? how do they get traffic? Your boss can’t stop asking these three questions and you can provide the answers with Semrush. They provide a free version and give you access to information that will blow the mind of any boss and guess who is going to get the credit.
5. Integrating apps with Zapier
We all want to automate processes. We set up auto payments, mail forwarding, email notifications and more. However, there are many tools that we couldn’t automate until now. Zapier allows you to integrate thousands of apps such as Dropbox, Google Drive, MailChimp, Facebook, Hubspot and more. It saves hours of work and they have a free plan ;)
Today, it’s all about time and results. Clickfunnels will allow you to quickly build a website and integrate all kinds of features that in the past only a web designer was capable of. Let’s say that your boss wants to create a promo and launch a promotional campaign within a short period of time. You can put together a great looking website and drive the results within a short period of time.
7. Campaign Monitor
Knowledge is power and the big fishes know how to use it. Companies such as Amazon, Victoria secret, Armani and Adidas create personalized emails and journeys that help to increase their sales. You can use very powerful automation systems with Campaign Monitor which by the way provides a free version so you can start looking like a hero today.
8. Web platforms pros and cons
There are many options when building a website. Some people will tell you to use WordPress, Shopify, Wix, among others. If you learn the difference between these platforms, you can suggest improvements to the current website or even stop the company from making a huge mistake by developing an expensive solution.
Sundays are very busy days in Miami social media. We all going to the beach and we check our phones consistently. There is a huge opportunity to capture traffic to your companies website. However, you don’t want to work on Sundays unless you are making extra money for a trip or something. You can use Hootsuite to schedule all the posts for the different social media channels.