We launched a Facebook and Instagram campaign with unique promotions and call to actions to drive customers to the restaurants. We implemented several campaigns targeting their database and new customers around the area.
We performed rigorous testing within Facebook of different ad creatives, targeting the ideal persona through its role and location. We employed behavioral targeting to get in front of potential new customers (geographic targeting of ads and extensive use of Lookalike Audiences). This allowed us to identify combinations that delivered the most visibility for our client.
We also performed campaigns in different languages, Spanish, English and Russian, to target the ideal audience of the restaurant.