ESTA US Coverage

Help travelers going to the United States with ESTA and travel insurance
The Challenge: The client wanted to create a new website to introduce the brand in the market and generate leads.
Our Solution:
  • Develop a brand new website for the brand
  • Develop Google ads campaign
  • Define ideal persona

Maintained
ROAS

220%

Increase in monthly revenue

500%

Web design.

We created a beautiful and user-friendly website where people could apply and pay for the service. Since the target audience was mainly Europe, we created the site in French, Spanish and English.

SEO.

We created a Google ads campaign focusing on high traffic keywords. We employed behavioral targeting to get in front of potential new customers (geographic targeting of ads and extensive use of Lookalike Audiences). This allowed us to identify combinations that delivered the most visibility for our client.

Then, we developed 2 campaigns, one for brand awareness making people remember us, and one for lead generation. We implemented retargeting for warm leads which increased conversions drastically.