Elixir By La Maga

Colombian beauty product line
The Challenge: The client wanted to boost brand awareness, engagement and sales by implementing a digital marketing strategy to position the brand as a leading provider for skin-care products in the industry, while targeting new clients in Latin America.
Our Solution:
  • Create an online strategy for digital channels
  • Design and develop Facebook and Instagram marketing campaign
  • Develop content for the brand
  • Optimize website and provide monthly maintenance
  • Boost Instagram profile
  • Implement SEO to increase website traffic

Increased in engagement

700%

Maintained
ROAS

520%

Increase in monthly revenue

300%

Increased in organic growth

700%

Facebook & Instagram marketing.

We brainstormed and created a digital marketing strategy that integrated all digital channels to work in synergy. We performed different ad creatives, tested them through Facebook and Instagram, targeted the ideal persona by behavior, purchase history, similar traits and location. We employed behavioral targeting to get in front of potential new customers (geographic targeting of ads and extensive use of Lookalike Audiences). This allowed us to identify combinations that delivered the most visibility for our client.

SEO.

We optimized the website, improving user experience and traffic. We rank the website under several keywords that boost organic traffic. Solved Puzzle improved site speed, boosted SEO rankings and increased website traffic by 2X. We helped to increase their online sales by 3X, the highest amount ever.