CLAB

FINANCIAL TECHNOLOGY & INNOVATION CONFERENCE
The Challenge: The client wanted to promote the conference and increase the number of attendees.
Our Solution:
  • Develop a digital marketing campaign to boost conference’s attendance by attracting new participants to the conference.
  • Define ideal persona
  • Develop a LinkedIn generation system connecting with high-quality leads

Increased in engagement

800%

Maintained
ROAS

320%

Marketing Funnel.

We developed a digital marketing funnel using Facebook and Instagram ads. We analyze and determine the ideal persona and target them with demographics, behavior and interests. This allowed us to identify combinations that delivered the most visibility for our client.

Lead Generation System.

We launched a lead generation system to connect with high-quality leads and lead them to the conference site. We increased the customer database making valuable connections with key decision-makers in the financial industry.