Case Study


Annual Financial Cybersecurity Conference




Oct 2018

Our Services

  • Digital Marketing Funnel
  • Lead Generation

The Challenge

The client wanted to promote the conference and increase the number of attendees.

The Aproach

We developed a digital marketing funnel using Facebook Ads, LinkedIn Ads, and email marketing. By targeting the ideal persona using demographics, behavior, and interests. This allowed us to identify combinations that delivered the most visibility for our client.

We also launched a lead generation system to get to gather accurate database within our target. Plus, we increased connections with key decision makers in the financial industry.


Solved Puzzle drove 15,000 targeted people to CELAES conference site. We increased LinkedIn contacts by 82% generation attendees and sponsor registrations.