CELAES

Annual Financial Cybersecurity Conference
The Challenge: The client wanted to promote the conference and increase the number of attendees.
Our Solution:
  • Built a digital marketing funnel with Facebook, Instagram and LinkedIn ads
  • Define ideal persona
  • Develop a lead generation system

Increased in engagement

1200%

Maintained
ROAS

200%

Marketing Funnel.

We developed a digital marketing funnel using Facebook, Instagram, LinkedIn Ads and email marketing. We identify the ideal persona and used demographics, behavior and interests to target the audience. This allowed us to identify combinations that delivered the most visibility for our client.

Lead Generation System.

We also launched a lead generation system to get to gather accurate database within our target. Plus, we increased connections with key decision-makers in the financial industry.