The Best Infomercial Production Companies in Miami can help you reach your audience substantially. They say a picture is worth 1000 words and if that is true, what is a video worth? A video is a powerful marketing tool for any product or service. Consequently, you need a powerful marketing tool. That is why you are here today.
Businesses that measure online engagement such as DigitalSherpa and comScore note that your website is 50 times more likely to be on the first-page of search results if your site contains a video. Every Google search that you do will return at least one video result. Don’t take my word for it, try it out and see what results you get. A minute of video has approximately 1.8 million words. Since the equivalent in a website would be 3,600, wouldn’t you rather invest in one video rather than 3,600 words on a website? Also, in a poll of shoppers who made purchases on major retail sites – 90% stated that a video they watched influenced their decision to buy.
How Does This Affect You?
90 is a big number when we are talking about percentages and how they affect sales. Don’t you want to be a part of this statistic? I am sure you would love your sales to be within that 90%. While you are waiting, your competition is taking those sales because they have a video out. Get on par with your competition and outdo them in their efforts to outshine you with a creative video advertisement. Your target audience will come to you if you have something unique and useful to offer. We know you have it; you just need to let them know you do.
The Best Infomercial Production Companies in Miami know their Industry
A study done has shown a product or service video can help increase your audience’s understanding by 74%. In the study around 50% of people watch videos that are related to business every week and 75% of people are visiting a company’s website after viewing their video. 80% of people remember the video advertisements they watched online. Users that liked a video were 97% more willing to purchase something and video conversion rates from email marketing increased by 51%. The overall results were that video advertisement is six times more effective than print advertising and direct mail advertising.
Why Get into Video Marketing?
You want to get to your target audience, and we know you want to get to them fast. You will find that your best option is a video advertisement. Including a video in your introductory company email can raise your click-through rate to 96% and that is an excellent place to start. Interested in video advertisement yet? Well, you should be, and consequently, the next step to take would be to research production companies Miami that can help you get your video done.
Using your Video Product to your Benefit
Your video will help your customer to learn about your business with minimal effort on their part. When a client can see your product or service in real time, this experience will build their confidence. A video will make your business, product, and service more tangible to customers. In a crowded marketplace where other companies are offering a similar product or service, you have to take a step beyond the competition. You can use your video to do this by:
- Introducing your customer to your companies vision
- Showcasing your service or product
- Explaining processes related to the use of your product or service
- Highlighting the uniqueness of your selling proposition
- Promoting a special offer, a special event or a particular product’s service
- Going into detail about your specialty
- Giving your customers a look at your facility and your staff
- Breaking down a procedure that is so complicated it would be hard to convey it simply with words alone
A video will get you more leads and ultimately more sales. If you want higher engagement and more clicks on your site with a higher rate of conversion, you should employ videos into your marketing strategy. But this does not hold for any video. Your video must be professionally done and optimized. If you want your video to make you more money, you have to seek out the best production companies Miami. If you need help finding the best, we at Solved Puzzle can assist you in making the right decision.
Choosing The Best Infomercial Production Companies
Choosing the right Infomercial Production Companies in Miami can be hard. You have video production need and you want a company that can offer you a full range of services. Choosing the right one can be a daunting task. To help you make the right decision, we have put together this article where you will find out exactly what you should be looking for to ensure you are investing wisely.
Infomercial Production Companies that are Professional
The reason you want to ensure the company you choose are professionals is because their expertise will be reflected in the video they produce. If you choose the one guy that gives you the rock bottom price and then does everything himself at home in his bedroom, you probably will regret it. Choosing professionals ensures that you will get a video that meets your needs. It will make sure you are really getting to your target audience. You want to choose professionals who have been in the business for some time and who have a proven track record.
Infomercial Production Companies in Miami employ a team of experts. There is no one man show from a professional company. Experts are what you need to develop the type of product that will cause your target audience to want to do business with you. Their first impression will be a good one when you start the relationship off right with a top quality video. These experts will be able to provide you with helpful insight into the field. They will also help you make your idea even better and create a successful video product.
Say No to Freelancers
Freelancers are great for some projects, but not for some projects like creating your first video advertisement. For that, you will need a professional and not a freelancer. Remember this project calls for a team, therefore, it is something that one freelancer just can’t do. You need a team of people with each member of the team having their own niche area of expertise. This ensures that every facet of your product is done to the utmost best of their ability. Plus hiring freelancers means you will have to manage them and you will have to be very aware of what is going on in the industry for video production and editing. But when you choose experts you can rest easy and leave all the hard work to them.
The Best Infomercial Production Companies in Miami and Budget
WE get it, it is important that you stay within budget. Choosing a professional company doesn’t have to mean breaking the bank. Don’t be alarmed when we talk about a team of professionals and think dollar signs. There are professional companies out there with a skilled team of individuals who do not practice price gouging. There are even those that will work with your budget and create a great video that you can use for months and even years to come. Choosing a professional company now could even prove to save you money in the long run. Miami production companies like repeat business and they will honor your repeat business if you become a repeat customer.
You may also need a specialized agency if you are looking to create a video in a particular niche. Agencies with specialized services in video creation can help you stay within your budget. Furthermore they can provide you with the video product that will meet your precise needs. A full service company already has all the things it needs to create a top quality video. It has all the necessary equipment. They have a team of qualified and expert workers. They have the ability to edit a video and provide a high quality end product. All this benefits you because now you wont have to worry about hiring multiple persons or purchasing equipment. Therefore, you will find that this will be a more cost effective solution.
It is also important to note if you plan on doing any video production yourself, you will find it hard to keep up with the latest in video production. This can be technology, tools or software. Therefore it is best to just leave this work to the pros. Instead of spending money on video equipment to do the job yourself, alternatively spend the money on professional Miami production companies. Companies that know what they are doing and will get the job done in an expert manner.
Infomercial Production Companies in Miami and Originality
If you are a small business you can get a production company that can help you come up with an original yet creative video concept. This is important because it will subsequently help you shine above the rest. If you have a big budget and a big project you may think to spend your money with larger national production companies. But think again. Employing a local company such as Miami production companies could give your video the fresh perspective it needs to appeal to your target population. This is true because they are local they can invest in knowing your business a little bit more intimately than a large company that is outside of state borders. In developing a deeper knowledge of your business, your vision and your goals they can work with you to take your idea and create a smashing video.
Finding the Best Infomercial Production Companies in Miami
From the start of concept creation to the storyboard and production of your post, you want a team of professionals. You need a complete crew to take your project and make your business successful. Ideally, you want veteran production companies Miami with a team of individuals that are handpicked, experts. Also, you want to choose a company that has invested in quality equipment. It doesn’t have to be the latest, but it must be a professional grade gear. Pick a company that will provide you with a free consultation so you can ask all the questions you need to ask to ensure they are a good fit for your project. Before you go to such meeting, you will want to arm yourself with the following information.
Distribute Your Video to the right Audience
You should do your research before you start producing your video. You want to know what your main competition is doing and what kinds of trends are emerging in your industry. This can help you formulate just the type of message your target audience wants to hear. This information can contribute to ensuring that your video will be successful now and in the future.
When it comes down to making the video, you want to be involved in the process. You likewise, want to understand what is going on at every step. It is always great to go in there with some background information, and we have you covered. Here are ten steps to ensure the entire process is efficient.
- Concept and script – this should include information about the number of actors you would like as well as locations you would like to have video footage shot.
- Planning for pre-production
- Casting when necessary – this depends on the type of video and the scope of your intended video
- Recruitment of crew and scouting location
- Booking of crew, talent and location
- Days for shooting
- Actual capture of footage and categorization of the footage
- Editing and post production work
- Producing audio
The above shows more or less the flow of the work that production companies Miami will do to get your video done. Bear in mind that the process flow doesn’t have to go exactly as outlined. It is good for you to find a company who will be flexible enough to adjust their process to accommodate your vision, your budget, and your other individual and business needs. It can be a daunting task if you are doing it alone. You don’t have to be alone on this one, though. Therefore, here at Solved Puzzle, it would be our pleasure to help you.
Choose a company in Miami that understands the culture, and know what will trigger the desired response in your target audience. This also ensures your video will press those buttons. You want your target audience to know that you are the solution to all their problems. People are not just purchasing on a whim these days, you have to solve their problems. They have to know how and why you can solve their problems and that can be presented in your video. If presented correctly these potential customers will be on your website or on the phone with one of your representatives right after seeing your advertisement. How can they do business with you if they don’t know you are there? Put yourself out there, get your business recognized and start increasing your sales.
Tell Your Story in the Best Way Possible
If the only thing you know right now is that you need to create a video to market your video, that’s fine. You don’t need to know anything else. It is at this point where you realize you need to seek out the best Miami production companies. Only they can help you get your marketing off the ground. A fresh pair of eyes from the right company will ensure that your video is created in the best way to suit the needs of your company.
Don’t waste your time or money on amateurs or freelancers. Entrust your video production needs to a top level company. They have what it takes to get you into your target populations living rooms, into their cars, into their workplaces. If you need any help along the way we here at Solved Puzzle would love to help direct you in the right direction. It is certain that we understand what it is like to be a small company and we can subsequently help you choose the right production company for your task. We know you need an expert. Subsequently, we can help you no matter what stage of the process you are at.
Choose from the best Miami production companies. Most noteworthy, you want the best for your company – it’s all about business growth and taking it to the next level.
The Best Infomercial Production Companies In Miami
Infomercial production companies operate under sophisticated and complex economics. The end goal of each and every production is always different. The ultimate purpose of an infomercial project is always based on the business plan that you have for your business. The category of the product and service also affects the end goal of your infomercial. You need to answer a couple of questions to ensure that you are on the right path and, in the same way, you are directed for success. Are you in the retail business? Will you be launching a new product? Do you want to acquire new customers? Do you want to drive leads? Is your product or service a continuity based one? What are your strategies for up-selling and back-end? What type of financial model are you following?
These are several questions that you should ask when you are considering employing an infomercial company. Television is still very useful and effective. The key to your success with an infomercial is to understand the economics of your product and its category.
Achieve Success – Employ Infomercial Production Companies
How many products have you seen go from being sold out of the trunk of a car to becoming a household name? We have also seen products that take over the #1 retail competitors just because of their infomercial product. Yes, infomercials are highly effective! Data collected about the viewership of infomercials notes that 1 in every five people watch at least one infomercial per month. Infomercial success is usually bearing on a couple of factors. What factors are these?
- The product is new or novel
- A celebrity is endorsing the product
- The infomercial is entertaining
So what is the benchmark for a successful infomercial? If you can hit $10 million in revenue from your infomercials, then you know you have a successful one. One example of success from infomercials is the “Snuggie.”. This product landed between $50 and $100 million in just the first season of the infomercial.
The Best infomercial production companies: Infomercial Economics
The economics of an infomercial are pretty straightforward. The cost depends on some factors. Experts in the industry note that around 1 in 4 infomercial production companies become successful infomercials. These are very respectable odds when you think about an infomercial that is introducing a new product.
Infomercials are very condensed and comprehensive. They offer more than just a product video. An infomercial offers advertisement, demonstration, sales promotion, financing assistance, personal selling and distribution all compressed into one. Yes, an infomercial is marketing on steroids and an excellent way to ensure your ROI is very rewarding.
What should be in your Infomercial?
So you have decided that you want to go into the infomercial route. What exactly should be in your infomercial to ensure that it is a success? Here are our thoughts at Solved Puzzle:
- A frenetic pace
- A wacky demonstration
- A Formulaic phrase/phrasing
- An over the top pitchman/pitchwoman
- A compelling message
- Attention grabbers everywhere to ensure you can get customers no matter where they start watching the infomercial
Tips for your Infomercial
While you are brainstorming your infomercial, think on these things:
- You have just a couple minutes or even seconds to help the consumer understand your product. The best option is to use the most extreme examples to demonstrate the product or service. The extreme situation will make the point quickly, and that is what you want.
- Your infomercial should allow your audience to feel smart. This allows them to get the message behind all the marketing. Then, the viewer receives the message and interpret it. This is even better than any convincing method you use in your infomercial. If you get the message across, your target audience can think about other ways in how they can benefit from your product right away. Once they see a use or benefit that is not pointed out in the infomercial – they feel smarter than the product and the infomercial. But, this is not a bad thing for you and your company.
How Infomercials Protect Your Money
Infomercials are most often used to market products that are yet to be manufactured. That is the reason why there is often 4 to 6 weeks lapse between ordering and receiving the product. However, the infomercial will take the order and will collect the payment. That payment can be used to fund your manufacturing so that you don’t need to have any out of pocket initially. Thanks to this, you never have to worry about all those products sitting in your warehouse after your, not so successful campaign. What would you do with those if you had them? You would have to sell them at deep discounts. So you see how creating an infomercial can actually help protect your money in more ways than one.
How Infomercials can Make You More Money
Not only an infomercial protects your money, it can also make you more money. That is the point of all this marketing and promotion babble, isn’t it? Since your products won’t be manufactured until you have ordered for them, you benefit in a couple of ways. With no need for storage for your inventory, you save on rent as well as the cost of labor for inventory personnel. As you pre-sell units you can sell them at a higher price. This gives your business the ability to maintain margins and your risks are drastically reduced since you only have to pay for marketing infomercial production costs upfront.
Choosing From the Sea of Infomercial Production Companies in Florida
The success of your infomercial product has a lot to do with its quality. Its quality is based on the team of experts you choose. There are a lot of infomercial production companies, but they aren’t all equal. Here are some questions to consider for sifting through your options.
Check if they have targeted experience in the infomercial industry. If the answer to the previous question is a yes, the next question is how many years of experience do they have. You also want to find out if they have an experienced scriptwriter employed there. Then you want to delve into the types of infomercials they have done. This should be done for both products and services. Next, you want to know if they are a full service production company.
If you want to bring your services or products to the viewing market, then infomercial production companies are an excellent tool. It utilizes principles of marketing, sales promotion, advertisement and even takes care of ordering and distribution for you. This tool could be the only thing you need to invest in, to get your product out there. An infomercial from a top company can help make your business name a household name. And that is definitely a true measure of success.
Best Infomercial Production Companies in Miami can take your ideas, place them in a video that will be able to grab the attention of your audience and convert them into paying customers. Video can make the difference in your success. It is one of the best methods of marketing and one of the most efficient. Also, it can do more for you than any other marketing campaign can.
Is there any way we can help you find the right infomercial production companies to get your name into households across America? Let us know if we can help; we have a team of experts In Solved Puzzle that are willing and able to help you make the best choices when it comes to your marketing needs. We can guide you down the right path for choosing from the many infomercial production companies out there.