List of 10 ways to spend leftover advertising budget in Miami
You have goals to increase sales, position your brand and expand your operations. Most businesses encounter a point in which you are waiting for the results of a marketing initiative to pay off. Once they get the reports, they can decide to start making wiser decisions to invest advertising budget.
However, in the meantime, you can invest your extra advertising budget in digital marketing. You get to the right people, at the right time and you can learn valuable insights about your audience.
1. Facebook video ads
People love videos, they are easy to digest, save time and create a powerful connection with your audience. You can create a Facebook advertising campaign and promote your videos with as little as $10 a day. When you Launch this kind of campaigns, you can generate cost-effective brand awareness.
2. Instagram Stories
If you have more than 10.000 Instagram followers, you can boost your Instagram stories with ad spend. People are actively engaging with stories, and the results that you will get out of these campaigns can amaze you.
If you can afford to do a giveaway, you definitely should invest in boosting it in Facebook and Instagram. It will increase the number of followers and engagement of your audience. Also, if you direct the traffic to your website, you can generate an email database of potential buyers as they already showed interest in your product or service.
4. Facebook Lead generation
If you provide services, you can implement a Facebook lead generation campaign. These campaigns are very , and you can collect database prospects. These leads convert really well as you can get their name, email, phone number, and more valuable information.
5. Youtube Ads
Youtube ads are a fantastic way to reach out to people. You can target a specific mile radius of people who have shown interests related to your product or service. People use youtube on a daily basis, and we are all used to watch the ads as most of us don’t pay for the premium version. That being said, you can generate traffic to your website and position your brand in the eyes of a new audience.
6. Facebook custom audience engagement campaigns
Custom audiences are people who match a specific interaction with you. There are several custom audiences that you can reach out to once you install your facebook pixel. Examples of custom audiences:
• You can target people who visited a specific section of your site
• You can target people who watched a video.
• You can target people who engaged with your content.
• You can upload an email database of your customers.
Custom audiences are powerful as they convert really well and boost ROI. People who have purchased from you are more likely to buy again or even consume other products or services that you offer.
7. Boost blog using Facebook advertising
If you have created blog posts, you can boost them on Facebook to improve your engagement. Also, this will have a positive impact on your website SEO as Google, and other search engines read social media signals and users experience on your site helps your rankings.
8. Google Display Network
You can create an advertising campaign using the Google Display Network. People will see your ads when they read about what they love in the different websites across the web.
9. Facebook Messenger Ads
Messenger is an emerging advertising platform that Facebook is currently working on positioning. The platform generates very high open rates, and you can take advantage of it to reach out to more people.
10. A/B testing creatives
A/B testing is the best way to learn what your audience likes and the type of content that drives more sales to your business. You can test variations of copies, colors, images, videos, and promotions.